6 Top Singapore Male Influencers Worth Following This 2024

While women may lead the way in social media influencing, their male counterparts are quickly catching up. With interests like sports, gaming, and tech, male influencers can connect with a wide audience, making them a great choice for brands looking to expand their reach. Plus, the rise of positive male role models has made it easier for young men to find inspiration and learn how to become the best version of themselves.

For brands aiming to connect with male audiences, collaborating with male influencers can be a game-changer. They bring fresh perspectives that resonate with male consumers. By working with a digital marketing agency in Singapore, brands can team up with the right influencers, break into new markets, build trust, and create more inclusive messaging that appeals to a broader audience.

If your next campaign could benefit from these rising stars, here are some male influencers worth considering!

1. Jianhao Tan (@thejianhaotan)

Jianhao Tan is one of the most well-known male influencers in the Lion City and boasts an Instagram following that is well over 700k. He has garnered such a loyal fanbase thanks to his humour and entertaining personality that shines in the various content he posts, which include vlogs, comedic skits, and even collabs with other influencers. Jianhao’s content creation approach is not limited to Instagram; he’s also a top YouTuber, where he uploads many other must-watch videos that keep everyone entertained. All in all, his charisma and talent for connecting with people have made him a popular figure in both the online and offline world.

2. Glenn Yong (@glennyqh)

Actor-singer Glenn Yong boasts nearly half a million fans on Instagram who are keen on following his travel adventures and behind the scenes of his daily life of stardom. Apart from lifestyle content, Glenn shares tons of posts about his personal style that inspire many of his followers. His vibrant personality has also led to many brand collaborations throughout his career, the latest of which include Montigo, Swarovski, and even 7-11.

3. Seth Lui (@sethluicious)

Seth Lui is a well-known personality among Singaporean foodies thanks to his excellent food reviews and mouth-watering recommendations. With almost 200k followers on Instagram, it is no understatement that he now stands as a trusted name in the culinary scene. Apart from Instagram, he also has a blog where he goes into more detail about his gastronomic adventures, popular dining spots, hidden gems, and the latest food trends in Singapore. Seth’s passion and precision, coupled with his beautifully shot food pics and videos, are unparalleled to the point that his followers are compelled to try whatever he recommends at least once.

4. Benjamin Kheng (@benjaminkheng)

Benjamin Kheng is a prominent actor and singer-songwriter whose charming personality and multifaceted talent shine through in his engaging content and authentic, heartfelt posts. His Instagram page features a diverse mix of artistic photography, music, and lifestyle posts showcasing the many facets of his creative soul. Furthermore, Benjamin frequently provides a glimpse of the behind-the-scenes of his acting gigs, music projects, and personal milestones as a way to include his followers in his everyday journeys.

5. Cavin Chua (@cayydences)

Cavin Chua is a dynamic figure in Singapore’s influencer scene who’s best recognised for his TikTok shorts, which always pop up on the For You page. His content features a blend of delightful storytime videos, and POV reels brimming with energy and his unique charm. Comedic flair isn’t the only thing Cavin has up his sleeves, as he’s also a skilled dancer, which adds another layer to his persona. Hence, he’ll often show off some of his moves via original choreographies and various other skits.

6. Noah Yap (@onlynoah)

Noah Yap is an actor, event host, and YouTuber who is a master at making engaging and comedic posts that have resonated with over 100k followers on his Instagram page. As an avid content creator, Noah has mastered the art of keeping his audience engaged and coming back for more of what he has to offer, which includes humorous videos, personal anecdotes, and even behind-the-scenes of his acting projects. Overall, Noah’s talent for storytelling, making people laugh, and creating relatable content has cemented him as one of the best in the Singaporean entertainment and influencer landscape.

Conclusion

Male influencers continue to make a significant impact across various industries, from fashion to fitness, tech, and beyond. These top influencers bring authenticity, creativity, and a deep connection with their audiences, making them valuable partners for brands looking to enhance their outreach and engagement. Whether you’re looking for inspiration, entertainment, or trends, these influencers represent the evolving digital landscape and staying up to date with them allows brands to leverage a new aspect of social media marketing.