Top 10 Instagram Influencers Making Waves In Singapore – 2024

If you’re all about staying ahead of the curve and soaking up the latest trends, you’re in for a treat! Instagram isn’t just a platform for sharing photos and stories anymore – it’s a hub where creators, trendsetters, and influencers come together to showcase their unique styles, passions, and insights, influencing digital marketing in Singapore.

And if you’re curious about who’s making waves in Singapore’s dynamic social media scene, you’ve come to the right place! We’ve handpicked the top ten Instagram influencers who are not only capturing hearts but also shaping trends for the year 2024. From fashionistas to foodies, travel enthusiasts to popular fitness influencers, get ready to meet the faces behind the buzz and discover what makes them stand out in the crowded world of Instagram.

1. Andrea chong (@dreachong)

Andrea Chong entered the blogging world in 2013 as a means to promote one of her YouTube series. Initially balancing modelling and graphic design gigs while pursuing an English Literature degree at Nanyang Technological University, she gradually transitioned into a full-fledged influencer. Alongside her academic pursuits, she established herself as the founder of DC Creative, a digital advertising agency, and gained recognition as the prominent voice behind dreachong.com. Beyond her prominence in fashion, beauty, and travel, Chong has garnered an impressive client roster that includes major brands like Adidas, Calvin Klein, Forever 21, Michael Kors, and Uniqlo.

2. Benjamin Kheng (@benjaminkheng) 

Benjamin Kheng, a popular figure in Singapore’s entertainment scene, has made a significant impact on social media. He gained fame initially through his musical talents as part of The Sam Willows band. Alongside music, he’s also shown his acting chops, notably in the creation of the YouTube series The BenZi Project. Benjamin frequently offers sneak peeks of his latest music and film projects on Instagram, keeping fans excited.

Beyond his creative pursuits, Benjamin has openly shared his experiences with mental health, resonating with many in Singapore. His authenticity and talents have attracted partnerships with prestigious brands, which is evident in his posts featuring Dior’s Winter23 collection and The Macallan’s whiskey line. With meaningful captions and genuine interaction, Benjamin has become a respected influencer in Singapore’s online community.

3. Fiona Xie (@xplacidacidx)

Fiona Xie wears many hats in Singapore – she’s an actress, show host, and influencer. She kicked off her career at just 15, featuring in various print and commercial ads. Her big break in acting came in 2001, snagging both the Best Newcomer and Top 10 Most Popular Female Artiste awards. Notably, she’s the lone Singaporean actress to venture abroad, appearing in the Hollywood hit Crazy Rich Asians.

On her Instagram, Fiona often shares glimpses of a lifestyle reminiscent of her character in Crazy Rich Asians. 

4. Jayley Woo (@jiaqiwoo)

Jayley Woo shares her life’s ups and downs on Instagram, offering glimpses into her career and journey through motherhood. Amidst both joy and sorrow, Jayley faced heartbreak with the loss of her long-time partner, actor Aloysius Pang, in 2019. However, she displayed remarkable resilience by announcing her engagement and subsequent pregnancy, showcasing her journey to rediscovering happiness on social media.

Starting her career alongside her twin sister Hayley Woo with their blog Jay On The Hay, Jayley made her acting debut in a 2012 episode of ‘Jump!’ alongside fellow Singaporean influencer Jeanette Aw. Her performance earned her a nomination for Best Newcomer at the 2013 Star Awards, marking the beginning of her successful acting journey.

5. Seth Lui (@sethluicious)

Seth Lui manages a highly popular online platform focusing on food, travel, and nightlife. With over 1 million unique visitors and 2.7 million page views monthly, his website is a go-to for many. Especially renowned among food enthusiasts, Seth covers everything from restaurant reviews to tips on starting a food blog and spotlights on Singapore’s dining scene.

Once a freelance photographer, Seth’s wealth of culinary content has established him as a leading influencer in the food sector. He understands that food isn’t just about eating – it’s about fostering connections with loved ones. After all, to win over your audience, start by winning over their taste buds!

6. Rebecca Lim (@limrebecca)

Rebecca Lim is a well-known face on both Channels 5 and 8, thanks to her exceptional acting skills. Her on-screen presence shines in popular dramas like A Jungle Survivor, C.L.I.F., The Pupil, and You Can Be An Angel. But her influence isn’t confined to television. A quick scroll through her Instagram reveals her love for luxury handbags, reflecting her partnerships with renowned fashion houses like Dior, Gucci, and Valentino.

Despite her personal successes, Rebecca remains dedicated to her craft. She’s received numerous award nominations, including Best Leading Actress for her role in Third Rail at prestigious events like the Asia Contents Awards and Global OTT Awards. In a sea of online influencers, Rebecca Lim stands out for her enduring commitment to her work and her undeniable talent on screen.

7. Christabel Chua (@bellywellyjelly)

Christabel Chua, also known as @BellyWellyJelly on Instagram, is a well-known blogger covering beauty, lifestyle, and travel. She’s also the brains behind the online store Kai. Despite facing challenges, including the leaking of intimate videos, Christabel turned adversity into an opportunity to support others facing similar situations. Her courage and resilience serve as a lesson for influencers dealing with similar issues, showing how to navigate difficulties and emerge stronger.

8. Carrie Wong (@carriewst) 

Carrie Wong, a Mediacorp actress and prominent local influencer, boasts a sizable following on Instagram. She earned her diploma in Hospitality and Tourism Management from Nanyang Polytechnic. Carrie’s journey began when she was discovered on the Mediacorp Channel U reality TV competition Hey Gorgeous.

Despite her status as one of Singapore’s top influencers, Carrie faced controversy due to a text scandal involving Ian Fang while she was in a relationship with someone else. However, recognising that mistakes happen, both have since moved forward from the incident. At just 30 years old, Carrie has a promising future ahead as an influencer.

9. Tosh Zhang (@toshrock) 

Tosh Zhang, also known as @toshrock on Instagram, isn’t just a social media figure but a big name in Singapore’s entertainment scene. With over 314,000 followers, his Instagram showcases his personal life, music career, and travels worldwide. Tosh often shares his experiences performing at events like the Sundown Festival 2023 and his adventures in cities like Tokyo and New York City. He’s also partnered with notable companies like Rolls-Royce Singapore and Hydroflux Singapore.

Tosh’s journey to stardom has been filled with various roles, from acting in blockbuster movies to composing music and connecting with fans online. His ability to adapt and engage with diverse audiences has solidified his status as one of Singapore’s top Instagram influencers.

10.  Noah Yap (@onlynoah)

Noah Yap is a well-known Instagram influencer in Singapore, blending personal moments with professional endeavours seamlessly on his feed. From heartwarming family celebrations to behind-the-scenes glimpses of his acting projects, Noah’s posts offer a mix of humour and authenticity. Whether he’s sharing childhood memories or funny scenes from his latest movies, his content resonates with followers. His recent role in the sitcom Sunny Side Up showcases his acting talent, with the hashtag #benNgerry hinting at a popular on-screen pairing.

Noah gained initial fame through his standout performance in the 2012 local film Ah Boys to Men. Since then, he’s utilised his platform to engage with his audience, collaborate with businesses, and advance his career in entertainment, establishing himself as one of Singapore’s top Instagram influencers.

Conclusion

With their engaging content and loyal followings, these ten influencers not only shape trends but also reflect the diverse interests and aspirations of their audiences. For brands and businesses looking to tap into this thriving market, partnering with these influencers can offer unparalleled reach and engagement. Whether it’s fashion, beauty, travel, or lifestyle, these influencers are at the forefront of shaping consumer behaviour and preferences. To leverage their influence effectively, consider enlisting the expertise of a reputable social media marketing agency in Singapore that can navigate the nuances of influencer collaborations and drive impactful results.