A Guide To LinkedIn Image Sizes And Dimensions For Your Posts

Social media platforms have become indispensable tools for marketers, including those specialising in LinkedIn marketing and digital marketing agencies, to connect with their target audience and promote their brand. Among these platforms, LinkedIn stands out as the premier professional networking site, offering unparalleled opportunities for professionals to network, share content, and build their personal brand. With over 1 billion members worldwide, LinkedIn presents a vast audience for marketers to tap into.

One of the key elements of a successful LinkedIn marketing strategy is visual content. Images play a crucial role in capturing the attention of your audience and conveying your message effectively. However, in order to make the most of your visual content on LinkedIn, it’s essential to understand the platform’s image sizes and dimensions.

In this article, we’ll explore everything you need to know about LinkedIn image sizes and dimensions and how you can leverage them to optimise your marketing efforts on the platform, whether you’re a LinkedIn marketing specialist or part of a digital marketing agency.

Why image sizes matter on LinkedIn

As a marketer, you already know the importance of creating visually appealing content that resonates with your audience. On LinkedIn, where professionals gather to exchange ideas and build connections, the visual aspect of your posts can make a significant difference in how your content is perceived.

LinkedIn’s algorithm favours posts that are engaging and visually appealing. By ensuring that your images meet the platform’s recommended sizes and dimensions, you can enhance the visibility and impact of your posts, ultimately driving more engagement and interaction with your target audience.

1. Company logo

Your company logo serves as a visual identifier, representing your brand identity across LinkedIn. Whether it appears alongside your company’s name in search results or on your LinkedIn Company Page, a well-crafted logo reinforces brand recognition and credibility. LinkedIn recommends using a square logo with dimensions of 300 x 300 pixels and with an aspect ratio of 1:1 and 4 MB maximum file size to ensure optimal display across various devices and platforms.

2. Cover photo

The cover photo, also known as the banner image, offers a prime opportunity to showcase your brand’s personality and values. Positioned prominently at the top of your LinkedIn Company Page, a compelling cover photo can leave a lasting impression on visitors. To maximise impact, adhere to LinkedIn’s recommended dimensions of 1128 x 191 pixels with an aspect ratio of 1.91:1 and a maximum file size of 4 MB when selecting or designing your cover photo.

3. Ads

LinkedIn ads offer a powerful means of reaching targeted audiences and driving specific business objectives. Whether you’re running sponsored content, message ads, or event ads, visuals are integral to capturing attention and driving conversions. When designing ad creatives, adhere to LinkedIn’s recommended image sizes and aspect ratios for optimal performance across different ad formats and placements.

Below are the recommended image sizes and aspect ratios according to the type of ads:

• Carousel image ads: 1080 x 1080 pixels with an aspect ratio of 1:1 and a maximum file size of 10 MB
• Sponsored content: 1200 x 627 pixels, a minimum width of 400 pixels with an aspect ratio of 1.91:1 and a maximum file size of 5 MB
• Message ads: 300 x 250 pixels with an aspect ratio of 1.2:1 and a maximum file size of 40 KB. The maximum character count for message text is 1,500 characters.
• Event ads: 1200 x 300 pixels with an aspect ratio of 4:1 with a recommended introductory text character count of 600 characters and event name character count of 255.

4. Post image

Incorporating images into your status updates, LinkedIn Publisher posts, and other content formats can significantly enhance engagement and visibility. To ensure optimal display across users’ feeds, aim for post images with dimensions of 1200 x 1200 pixels or higher with an aspect ratio of 1:1 for a square format of a LinkedIn post image. If you intend to share LinkedIn post images in a portrait format, the advised size is 1080 x 1350 pixels, maintaining an aspect ratio of 4:5. Conversely, for landscape format images, the suggested LinkedIn image dimensions for 2023 are 1200 x 627 pixels, with an aspect ratio of 1.91:1.

By adhering to LinkedIn’s recommended image sizes, marketers can create visually compelling content that stands out amidst the noise.

5. Shared link post

When sharing links to articles, blog posts, or external content on LinkedIn, accompanying visuals play a pivotal role in driving engagement and click-through rates. LinkedIn recommends utilising images with dimensions of at least 1200 x 627 pixels with an aspect ratio of 1.91:1 for shared link posts. Opt for high-quality, relevant images that complement your content and entice users to explore further.

Conclusion

Optimising your LinkedIn posts with the right image sizes and dimensions is essential for maximising their impact and engagement, ultimately helping to boost sales and drive traffic. By following LinkedIn’s recommendations, you can ensure that your visual content stands out on the platform and effectively communicates your message to your target audience.

As a marketer, it’s important to pay attention to the visual aspects of your LinkedIn presence and leverage them to enhance your brand visibility and engagement. By incorporating high-quality images that meet LinkedIn’s recommended sizes and dimensions, you can attract more attention to your content, build stronger connections with your audience, and ultimately drive better results for your marketing efforts on the platform.