8 Beauty Influencers In Singapore For Beauty Inspo – 2024

These days, it’s no surprise that social media is the go-to for anyone looking to up their beauty game. After all, it’s where beauty influencers really shine – sharing easy-to-access reviews, recommendations, and tips on everything from skincare and makeup to haircare and more.

With their hands-on knowledge and passion for all things beauty, influencers play a huge role in shaping trends, which often affects how we shop for products. That’s why influencer marketing has become such a powerful way for brands to boost their reach and trustworthiness. Plus, many brands now use Instagram for brand promotion, making it an ideal platform to connect with these influencers and their engaged audiences. By teaming up with influencers who have large followings, beauty brands can connect with their audience in ways that feel personal and authentic.  If you’re thinking about working with a social media agency in Singapore to tap into the power of beauty influencers, here are a few online stars you’ll definitely want to check out.

1. Leanne Ho (@loveforskincare)

Leanne Ho is not your everyday beauty influencer, given that her youthfulness belies her age. She is a 51-year-old aesthetics aficionado who has been sharing many tips and tricks regarding wellness, makeup, and skincare for more than a decade. One of the many factors that sparked Leanne’s deep interest in beauty and self-care is her grandmother, who used to always wear red lipstick and made sure to put her best face forward wherever she went. Such a simple act made her a firm believer in ‘self-care’ being a choice regardless of age and, ultimately, her current success as a beauty influencer. With extensive experience in working with brand founders and a genuine interest in what goes on behind the scenes of their operations, Leanne is undoubtedly one of the best picks for those looking to reach beauty and anti-ageing skincare audiences.

2. Christabel (@bellywellyjelly)

Christabel is a well-known social media personality whose bread and butter is all things beauty. On Instagram, she mainly shares a variety of skincare products that have earned her seal of approval as well as authentic makeup reviews plus a dash of lifestyle posts. With over 300,000 followers to date, Christabel has attracted all kinds of brands throughout her career, with the likes of Dior, SK-II, Guerlain, and various local labels having partnered with her on many occasions.

3. Mongchin Yeoh (@mongabong)

Mongchin Yeoh is another OG content creator who began her online journey 11 years ago. Today, she stands as one of the most recognised beauty influencers across different platforms, where she posts her latest beauty and fashion finds, favourite dining spots in Singapore, and more. From great makeup tutorials to get you ready for the day to skincare tips once your makeup comes off, Mongchin’s beauty tutorials and reviews encompass just about everything, hence her large following of beauty fans with diverse aesthetic interests.

4. Michelle Sielman (@bubblymichelle)

If you’re looking for travel and beauty content all in one place, Michelle’s Instagram page is worth scrolling through for hours on end. Her habit of flitting between Sri Lanka and Singapore lends to plenty of fresh travel pictures on her feed, interspersed with top-of-the-line beauty product highlights. Her main interest lies in luxury cosmetics, and she has established herself as a source you can trust for thorough and honest reviews of the latest product launches. All in all, if you want to reach out to the high-end makeup crowd in Singapore, Michelle is the bridge that can help you connect with them.

5. Annabel Lee (@followthatway)

Beauty is more than just having good hair and skin; it also includes how great your nails look. Therefore, if you’re searching for the ultimate nail art ideas to serve as inspiration, Annabel Lee’s Instagram page has plenty in store for you. Annabel regularly posts masterpieces that are sure to have you in awe and impress even casual people alike. Her designs range from designer logos, intricate florals, and even beloved characters from anime and other media. Best of all, she also shares short videos on how to replicate her DIY designs as well as the products she uses to make them.

6. Cinddie (@cinddie)

Satisfy your millennial-pastel obsession by checking out Cinddie’s colourful Instagram page, which features beautifully curated posts about all things beauty, most of which feature soft hues that are sure to delight the eyes. Cinddie shares tons of her favourite skincare and makeup products along with more detailed how-tos and reviews. All in all, if you’re interested in adding more colours to your style and looks, her pastel hair and makeup will surely be a great inspiration.

7. Sahur Saleim (@sahursart)

Sahur Saleim, a decorated makeup artist and the CEO of her own beauty brand, ranks among the top beauty influencers on Instagram, with over 270k followers to date. Her feed features tons of makeup demos that she applies on herself as well as on other models on occasion, complete with exclusive tips and tricks so her followers can easily recreate them at home. If you want more of her beauty wisdom, check out her YouTube channel for longer makeup tutorials and awe-inspiring swatches.

8. Andrea Chong (@dreachong)

Andrea Chong’s Instagram feed is one of the best sources to stay in the know about the latest fashion trends in Singapore. This fashionista was once awarded the title of Fashion Icon of the Year by a local digital advertising agency, which goes to show that she’s a bona fide expert in all things style. Beyond her fashion-forward posts, she also shares plenty of beauty product recommendations to ensure her followers dress well and look good. Last but not least, she’s the co-founder of the fashion brand GOOD ADDI+ION and the pen behind DC Edit, a platform where she explores a variety of topics about beauty, fashion, and lifestyle.

Conclusion

Beauty influencers are now playing a significant role in shaping beauty trends with their creative looks, product reviews, and in-depth tutorials, offering inspiration to both their followers and brands. By following these beauty personalities, you can stay ahead of the latest makeup and skincare trends, learn professional techniques, and discover new products that align with your beauty goals. Whether you’re a beauty enthusiast or a brand seeking collaboration, these influencers are undoubtedly ones to watch as they continue to redefine glamour in Singapore.