Top 8 Food Influencers In Singapore To Follow For 2024

Food is the way to the heart, as the adage goes, but it’s more than just sustenance. People passionate about food would say it’s a shared experience, a form of love, and an integral part of any culture. Lucky for us, Singapore is rich with a culinary diversity that knows no bounds, making discovering the perfect dish both an art and an adventure. Whether you’re hunting for hidden gems in hawker centres or indulging in a gourmet feast, having a guide to Singapore’s food scene is invaluable. That’s where food influencers come in, bringing mouthwatering content right to your screen!

As food trends continue to evolve, these top food influencers in Singapore keep us updated on the latest must-try dishes and dining spots. It doesn’t matter if you’re a casual foodie or someone who lives to eat – following these influencers can lead you to delightful experiences like no other. From their honest reviews and stunning food photography to helpful tips, these food influencers help you navigate the diverse dining landscape of Singapore and beyond. That said, a social media agency in Singapore plays a key role in connecting these influencers with food brands, helping to create engaging content that reaches wider audiences. Without further ado, here are the top food influencers to follow in Singapore for 2024.

1. Dr. Leslie Tay (@ieatishootipost)

Dr. Leslie Tay, the brains behind ieatishootipost, is a well-loved figure in Singapore’s food scene. With his tagline “Never waste your calories on yucky food!” guiding his food explorations, Dr. Tay and his wife, Lisa, travel around Singapore (and occasionally beyond) to discover delicious eats. What sets Dr. Tay apart – besides being a senior family physician by profession – is his passion for recreating his favourite dishes at home. His blog is filled with tried-and-tested recipes that are perfect for home cooks looking to replicate iconic dishes in their own kitchens.

Dr. Tay’s content is not just about finding great food; it’s about recreating great food and sharing culinary knowledge with others. His blog, Instagram, and TikTok accounts are filled with food recommendations and cooking tips. If you happen to be looking for a recipe or searching for your next meal, ieatishootipost is a reliable guide.

2. Shawn Loh (@larvitar)

Shawn Loh, a full-time corporate lawyer by profession, is the creator behind Secret Life of Fatbacks, a blog that offers solace through food. While studying law at the National University of Singapore, Shawn found comfort in food, sparking his passion for food blogging. Not a professional food critic or photographer, Shawn’s content is refreshingly relatable. He candidly shares his food adventures, luxury hotel reviews, and fitness stories, blending his love for writing with his appreciation for food.

Whether you’re interested in checking out the latest cafes or finding dining spots that offer a mix of taste and ambience, Shawn’s posts are an excellent resource.

3. Christine A.D. (@foodirectory.sg)

Christine, the mind behind foodirectory.sg, has built a solid reputation as a go-to guide for food enthusiasts in Singapore. Her content offers a comprehensive directory of dining options, covering everything from street eats to upscale restaurants. Christine’s passion for food shines through her posts, which are loaded with valuable insights for anyone looking to discover new dining spots.

If you’re searching for a mix of high-end and everyday food recommendations, Christine’s blog and Instagram account have you covered.

4. Adam Shah and Maryah Qubt (@thehalalfoodblog)

Halal food lovers in Singapore are no strangers to The Halal Food Blog by Adam Shah and Maryah Qubt. The blog began when the duo realised that there weren’t many food blogs dedicated to Halal food in Singapore. Since then, Adam has gained prominence, even becoming a resident judge on the cooking reality show Raja Kulinari, where home cooks pit their skills against celebrity chefs.

Adam and Maryah focus on exploring healthy Halal food choices, proving that tasty and wholesome food options are easily accessible. If you’re looking to gain Instagram followers for your brand, following influencers like these who have built strong, loyal communities is a great strategy for expanding your reach.

5. Hannah Cheng-Bradshaw (@chefhanbao)

For those who appreciate the intersection of lifestyle and cuisine, Hannah Cheng-Bradshaw’s Instagram account is a must-follow. As a model with a deep love for food, Hannah combines her passion for gourmet dishes with creative food experiments. Her beautifully shot photos and engaging content cover everything from fine dining to comfort food.

While she’s not a professional chef, Hannah’s account provides a mix of visually appealing dishes and honest reviews, making it perfect for those who enjoy food with a touch of elegance.

6. Daniel Ang (@danielfooddiary)

Daniel Ang’s food journey began in 2008 when he joined the celebrity blog team at Singapore Press Holdings (SPH)’s Omy.sg. In 2011, he launched DanielFoodDiary, which has since become a trusted source for food reviews and recommendations. Daniel’s approach to food blogging is both accessible and informative, making it easy for his audience to discover new dining spots.

When he’s not blogging, Daniel is busy as an Associate Lecturer at Ngee Ann Polytechnic and an Associate Mediator at Eagles Mediation, balancing his professional life with his passion for food.

7. Aiken Chia (@aikenchia)

Aiken Chia’s content stands out for its coverage of Singapore’s food scene, offering a mix of trendy new eateries and established favourites. His authentic approach to food blogging makes his account an exciting source of inspiration for both foodies and those looking to try something new. Whether you’re craving local delights or want to know where to find the best hidden gems, Aiken’s content will point you in the right direction.

8. Char and Crystal (@gninethree)

Sisters Char and Crystal are the duo behind GNineThree, a blog that began in 2012. The name ‘GNineThree’ was inspired by Genesis 9:3 from the Bible, reflecting the sisters’ belief in enjoying food as a gift. The blog started as a way to keep up with the ever-changing food scene in Singapore and has since grown into a reliable source of dining recommendations.

Char initially started the blog, and in 2013, her older sister Crystal joined her on this culinary journey. Together, they explore everything from cosy cafes to new restaurants, providing reviews that help food lovers discover the latest dining spots in town.

Conclusion

Following these top food influencers in Singapore is the perfect way to stay updated on what’s cooking. Whether you’re in search of your next foodie adventure or simply want to indulge in some culinary eye candy, these influencers offer a variety of content to satisfy every craving!

Looking to boost your brand’s online presence in this vibrant food landscape? A social media agency can help you connect with influencers like these and elevate your digital marketing strategy, ensuring your business gets the attention it deserves in this competitive space.