4 Tips To Gain Instagram Followers In Singapore For Your Brand
Updated on: 24 March 2022
With the rise of social media marketing and the evolution of digital marketing, many brands are turning to platforms such as Instagram to carry out their social media campaigns and get their message across to their target audience.
If you wish to increase the number of followers you have for your brand – fret not! Stick around to see how you can increase your Instagram by following these 4 valuable tips.
1. Know your audience
When trying to get more followers on Instagram, it is important to keep in mind the target audience that your brand is trying to reach. Conduct research on the type of audience that you are wish to target and create an Instagram content strategy that specifically caters to their pain points, needs and desires.
Although the largest group of users on Instagram are young adults, this does not mean that you cannot utilise Instagram to target an older, more mature audience. In this case, go back to learning more in-depth about your audience and the types of content that they actively seek. One powerful way is through social listening – which is the tracking and monitoring of conversations, mentions and feedback from users – whether it be directly about your brand, your competitors, or the overall industry.
2. Be aware of how your brand page is presented
Using Instagram for brand promotion is also crucial in gaining new followers. When trying to figure out how to increase your follower count, it is also important to take note of how your brand is going to be perceived on the platform. “Who” is speaking to your audience and what is their tone of voice? How often will you be posting and when? These are just some of the things you want to consider to present your brand in a way that is consistent and relevant to your target audience.
While it will be beneficial to promote your products and services directly on the platform, your target audience doesn’t want to be bombarded with a ton of content talking about you. Instead, work around a rotating list of Instagram content ideas to keep your followers interested and interact with your brand. This could come in the form of helpful tips, bite-sized how-to clips or even weekly Instagram Live sessions.
3. Create content that is relatable
Having content that is relatable to your audience will encourage them to click on your profile and hopefully, your website to see what more your brand has to offer. For example, if you are targeting young adults, it would be a good idea to scour different platforms to see what they are interested in and launch an Instagram marketing campaign that revolves around their key interests. User-generated content is also a great way to promote your brand without it coming off as aggressive or hard sell.
While certain industries, such as fashion, might be more competitive and harder to attract eyeballs, this is where engaging an experienced social media marketing agency can come in handy! From creating an aesthetically pleasing content calendar to scheduling posts and ads, an agency can take over the heavy work and ensure that your content is optimised to put your brand in-front of your audience in the best way possible.
4. Be selective about hashtags
Especially if you are just starting out, one of the best ways to gain awareness and get followers on Instagram is to use hashtags. Hashtags are an essential tool for discovery which you and I, and most likely, your target audience is using to find brands like yours.
For starters, try to find hashtags that people in your target audience are more likely to use. You can even create a unique, branded hashtag to segregate your content into groups.
This also does not mean stuffing your captions full of hashtags – ideally, pick out a few relevant hashtags in your niche or industry that are slightly more competitive and a few that have a smaller group of people searching for them.
Posting regular quality content will show your audience that your brand is passionate and genuine in wanting to meet the needs of its target audience. This will encourage your target audience to hit the follow button.
Having the right mindset and attitude to growing your brand on Instagram is key to earning followers. With these helpful tips, we hope that you can start building a solid Instagram social media campaign and community of users who genuinely love your brand.
If your brand is thinking of engaging a company to help with your Instagram marketing content, don’t hesitate to contact us here at Impossible Marketing – as a pre-approved PSG Digital Marketing Grant vendor, eligible businesses can now get up to 70% off our range of digital marketing services!