Category: Google Ads Hub – Blogs, Tips & Campaign Strategies

Google AI Max Explained: What Marketers Should Know

Google AI Max Explained: What Marketers Should Know

Google Ads has long been the go-to for businesses looking to connect with customers online. But just when you think you’ve got it figured out, Google ups the game again. Enter Google AI Max: a…
Guide to Google Ads Extensions (Now Assets) for Maximum ROI

Guide to Google Ads Extensions (Now Assets) for Maximum ROI

Google Ads extensions, now Assets, are effective tools that can greatly improve your ad performance by offering extra information to potential customers. These extensions make your ads more informative as well as increase their visibility…
SEO Vs SEM: What Are Their Differences & Which Should I Use?

SEO Vs SEM: What Are Their Differences & Which Should I Use?

In the digital marketing industry, two acronyms often come into play: SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). These are foundational strategies for businesses looking to enhance their online visibility and attract more…
Google’s Reveals Latest AI Solution For Video Ad Campaigns

Google’s Reveals Latest AI Solution For Video Ad Campaigns

Google has been, for a couple of years, the pioneer in integrating AI in their interface, from integrating AI-powered tools to increase Ad performance to the creation of Google Bard. In their continuous effort to aid advertisers, Google…