Google Ads has long been the go-to for businesses looking to connect with customers online. But just when you think you’ve got it figured out, Google ups the game again. Enter Google AI Max: a…
Google Ads extensions, now Assets, are effective tools that can greatly improve your ad performance by offering extra information to potential customers. These extensions make your ads more informative as well as increase their visibility…
In the digital marketing industry, two acronyms often come into play: SEO (Search Engine Optimisation) and SEM (Search Engine Marketing). These are foundational strategies for businesses looking to enhance their online visibility and attract more…
Google has been, for a couple of years, the pioneer in integrating AI in their interface, from integrating AI-powered tools to increase Ad performance to the creation of Google Bard. In their continuous effort to aid advertisers, Google…