The buyer’s journey is a long one, and it would be a mistake to think of it as an easy route. Few people will choose to buy a product after just seeing one advertisement, hearing…
Google is providing a new way for advertisers to capture leads by bringing its lead form extensions to YouTube as well as Discovery campaigns. Lead forms help advertisers gather leads directly from their ads instead…
When you dive into the world of pay-per-click (PPC) advertising, some questions on your mind may sound like these: How do I know if my ad is working? What if I did (this) instead? How…
Our mobile phones have imprinted a prominent presence in our lives. They allow us to engage more often, and in many different ways, regardless of where we are. And since we’re living amid a global…