Creating High-Value Content & Using Bard To Boost Your Content Strategy

Google recognises the problem of content overload and has come up with a solution in the form of a helpful content update, emphasising the importance of meeting E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) guidelines.

With the emphasis on experience, content that is written by someone with first-hand experience and knowledge will do better with Google’s algorithm than with someone who just generates repetitive listicles.

Key tips to create high-value content

Here are some tips to help you create a more consolidated website that focuses on meeting the needs of your readers.

1. Knowing your niche

Know your targeted audience and what they are looking for. Rather than casting a wide net and hoping to catch a couple of fish, creating focused content that targets intentional users should be the way to go. Google favours websites that display expertise in a specific field or topic.

2. Consolidate and eliminate

Rather than having multiple content for the sake of generating as much content as possible, look for ways to combine similar topic content into a single, more extensive page. Multiple short content about a topic can split up link equity and traffic, which affects search ranking signals.

Typical content within the first page of Google SERP is found to be approximately 1,447 words long. With that being said, word count and SEO have little direct impact on one another. However, it might appear better on SERP as longer, more in-depth content generally covers a topic fully, using more keywords and answering more search queries.

Hence, know what your targeted readers are searching for, consolidate similar content together, and eliminate any content that brings little value.

3. Offer value

The primary consideration when generating new content is that it should meet your readers and their needs. The next consideration should be offering unique information that your readers cannot get elsewhere.

The real, actual value lies in offering original content that offers a unique perspective on the given topic, such as original thoughts or research on the given topic that only an expert with first-hand experience can offer.

Using Bard to boost your content strategy

With that being said, we are not saying that using generative AI tools, such as ChatGPT and Bard, is not good. In fact, what we are trying to emphasise is that you still need to demonstrate E-E-A-T even in AI-generated content.

The power of using Bard in your content strategy is not only in its capability to generate quality research information but also in its ability to examine and comprehend Google’s algorithm, identifying practical recommendations for your website.

However, Bard does have its limitations, too. It may generate information that may seem accurate and logical on the surface level but may not necessarily be completely practical per se. That means that in regards to SEO, the information that Bard provides might not necessarily be targeted for your website’s performance. Hence, you should still vet through the information and tweak it to a more personal level.

Conclusion

At the end of the day, Google’s algorithm update is looking for high quality content that displays the fundamental E-E-A-T requirements. Our content must have a close connection with our readers. In order to stay ahead of our competitors, we must create high-value content that fills our unique reader’s needs and is original, thorough, and informative.

Keeping that in mind, we can boost our SEO and content strategy, supplementing it with the capabilities of generative AI tool to understand and stay ahead of Google’s algorithmic changes.