Introducing Bard: Google’s Alternate AI Solution To ChatGPT

Introducing Bard: Google’s Alternate AI Solution To ChatGPT

Updated on: 17 February 2023

Introducing Bard: Google’s Alternate AI Solution To ChatGPT

Are you tired of AI language models and mundane chatbots that just churn out uninteresting answers? Well, hold on to your hats as Google has just introduced to the NLP scene a game-changing feature, Bard, that aims to provide users with a more efficient and intuitive way of getting helpful content as well as high-quality and accurate Google Search results and answers.

While it is currently available as a soft launch to a group of “trusted testers”, it could soon be released to the rest of the world over the coming weeks.

What is Bard?

According to Google, it is an experimental conversational AI service, powered by a light version of LaMDA (Language Model for Dialogue Applications), Google’s future-generation conversation and language capabilities. Combining the informational reach of Google with LaMDA’s creativity, intelligence, and power, Bard is designed to provide users with high-quality, original responses and also help users to understand the big picture quickly and receive complex information in easy-to-digest formats.

What is Bard How can Bard benefit SEO?

Bard can help with SEO services providers by generating relevant and high-quality text for various purposes, such as product descriptions, blog posts, website content, and more. With state-of-the-art architecture and algorithms, Bard is capable of producing text that is not only contextually relevant and coherent but also well-optimised to rank well on SERPs.

The ability to generate well-written and engaging content will improve the user experience for brands’ websites, which leads to better SEO results. Not only is it beneficial for content creators and marketers, but digital marketing agencies can also leverage such a feature to provide a more robust and complete SEO service.

Application of AI in Google Search

Just to be clear, Bard is a separate feature from Google Search. However, Google does have future plans to integrate it, along with its other AI technologies, including MusicLM, Imagen, PaLM, and LaMDA, into Google Search. Google is constantly finding new ways to improve the user experience of its search engine. With Bard, they hope to improve the integration of AI to deepen their understanding of information and turn their comprehension into the right knowledge more efficiently for users, allowing them to find what they are looking for easily and quickly.

For example, when users search for topics, such as “Which is easier to pick up: basketball or football? And how much time do I need to spend practising for each sport?”, Google will be able to synthesise the information necessary to answer the question. AI is particularly helpful in moments where there is no one correct answer. With the ability to break down a large chunk of information into easy-to-understand formats, users are able to understand more efficiently, whether it is about seeking a new perspective from actual blogs written by individuals who have dabbled in both sports or getting in-depth knowledge such as fundamentals of playing the individual sports.


The rise of conversational AI services, such as ChatGPT and Bard, has certainly changed the way users access and understand information, and it certainly does not look like it will slow down. Besides Google, Microsoft works to incorporate ChatGPT into its search engine, Bing.

In conclusion, more users are turning to search engines, such as Google, for greater understanding and insights to solve problems. Bard is more than just a language model; it changes the way we interact with AI and access information. As Google continues to gear towards a more user-centric search experience, so do we in also keeping up-to-date with the latest upgrades, trends, technologies, and features that will benefit and improve our customer experience.