10 Parent Influencers In Singapore To Get Guidance From – 2025

Parenting is a transformative journey full of joys, challenges, and endless learning. As we navigate this path, we often look to others who have walked it before for guidance, such as our own parents. If you think about it, they were the original influencers in our lives – offering advice, setting examples, and shaping our choices.

But today, people now have more sources to draw inspiration from thanks to the rise of parenting influencers. These vibrant personalities are a knowledge mine of invaluable insights that are deeply rooted in their personal journeys of parenthood. Whether it’s through relatable advice or practical tips, they touch on various aspects of parenthood, from family activities to mindful parenting practices and more.

For brands looking to leverage the reach of these reliable authoritative figures, partnering with a social media marketing agency in Singapore is the first step to success. Below, we go over the top parent influencers worth collaborating with for their wisdom and creativity that inspire families worldwide.

1. The Genesis Family (@thegenesisfamily)

The Genesis Family, a parenting influencer account featuring a family of six, focuses on creating relatable, family-oriented content, including parenting tips, family outings, and playful moments with their children. Their presence extends across platforms like Instagram, TikTok, and YouTube, where they share their family dynamic through vlogs, travel adventures, and product reviews. Having amassed a large following, they now regularly collaborate with brands across categories such as child nutrition, travel, and home products, including notable partnerships with companies like PediaSure and Traveloka.

2. Aarika Lee (@aarikalee)

Aarika Lee is a social media personality known for her diverse talents, which include being a musician, a marketing professional, and the co-founder of RMBR The Dress, a designer dress rental company. Her content on Instagram is a combination of her personal and professional life, showcasing her parenting journey as a mother of three, her love for music, and her entrepreneurial ventures. Many of her posts reflect her family life with her husband, Kevin Lester (aka The Lion City Boy), and their children. Aarika’s posts often highlight parenting tips, daily life with her kids, and her creative endeavours, making her relatable and aspirational for the many mums and dads among her followers.

3. Jianhao Tan (@thejianhaotan)

Jianhao Tan is one of the most well-recognised influencers in Singapore who rose to fame via the Titan Academy series on YouTube. Beyond comedic skits, his content also includes insights into his personal life as a husband to Debbie Soon and father to their daughter, Starley Tan. Jianhao regularly shares relatable parenting moments on his Instagram which include highlighting family travels, everyday interactions, and celebrations. He emphasises cherishing these captured memories, both for his family and to share with fans, describing it as a way to relive special moments. While they balance content creation with personal experiences, Jianhao and Debbie strive to ensure their parenting and work blend harmoniously​.

4. Diah Mastura (@Etrangle)

Diah Mastura is a popular influencer whose content is all about her daily life as a mother of five. Her insights revolve around her experiences as a Muslim parent and the unique parenting moments associated with it, as well as family outings and lifestyle tips. Her Instagram features dedicated highlights for each of her children, showcasing their personalities and milestones. This unique background makes Diah quite popular among fellow Muslim moms as she provides recommendations for halal food spots, parenting products, and stylish yet modest fashion options. With over 75,000 followers, she has built a supportive community and is regarded as a trusted resource for family-centric and lifestyle advice. Brands and digital marketing agencies seeking to engage with the mom community often collaborate with her due to her relatable and authentic storytelling style.

5. Melissa Celestine Koh (@melissackoh)

Melissa Celestine Koh is a multifaceted influencer known for her blend of fashion, lifestyle, and parenting content. Her parenting journey is a central theme in her content as she openly discusses the challenges and joys of motherhood, including all kinds of practical advice that showcases her authenticity. She emphasises the importance of using the right tools to make everyday tasks easier and offers insights into managing time and stress as a parent.

6. Sarah X. Miracle (@sarahxmiracle)

Sarah Cheng-De Winne is a famous singer-songwriter, entrepreneur, and mother of five beautiful children, one of whom passed away. This big chapter of her life inspired her to share her parenting journey with her husband, and they eventually became known as the ‘Miracle Familie’ in the online sphere. The two became parents at a young age and have since built a vibrant online presence showcasing their family life via relatable, heartfelt, and faith-centred content. Their posts mainly cover everyday parenting moments, family activities, and milestones, reflecting their values and the joys of raising children.

7. Mong Chin Yeoh (@mongabong)

Mong Chin Yeoh, or Mongabong, is a popular influencer who specialises in creating beauty, fashion, lifestyle, and parenting content. Mongchin gained prominence after she publicly shared her journey with Polycystic Ovary Syndrome (PCOS) and her fertility challenges. In 2022, she announced her pregnancy, marking a significant milestone in her life. Her posts are heartfelt and resonate deeply with followers who relate to her struggles and triumphs as a first-time mom. She often shares family moments, advice, and updates about her life as a parent while balancing other aspects of her influencer career.

8. Cordelia Daphne Low (@c0rde)

Former Miss Singapore International runner-up Cordelia Daphne Low is best known today as an up-and-coming parenting influencer. On Instagram, she shares content about her family life, including travel, bonding moments with her children, and her professional endeavours as an emcee and event host. Cordelia’s social media presence is characterised by relatable and heartwarming posts about her journey as a mother and working professional. Her content often highlights her ability to balance her career and family life, which has made her a popular figure in Singapore’s parenting community.

9. Zonia Raymond Tan-Ng (@zoyniaraymond)

Zonia Raymond Tan-Ng is a budding influencer who shares relatable and honest content about what it’s like to be an everyday mom, with an emphasis on positive parenting, self-care for moms, and the importance of family connections. Her posts highlight both the joys and challenges of parenthood and often include practical tips for managing family life and anecdotes that resonate with parents navigating similar experiences. All in all, Zonia’s approachable and candid style has made her one of the most trusted voices that fellow parents look up to.

10. Meiting Lian (@lianmeiting)

Meiting Lian is a beauty content creator as well as a parenting influencer who uses her platform to share her experiences as a mother, offering heartfelt reflections on parenting, travel, and family life. With her knack for relatable storytelling, she shares practical tips and personal insights on the challenges and joys of motherhood, which strongly appeals to her audience. Her openness and empathy make her an inspiring figure for her followers as she seeks to normalise discussions around topics like pregnancy loss and motherhood challenges. In addition to parenting content, Meiting’s posts highlight her love for travel, showcasing family-friendly destinations and lifestyle tips, making her a go-to resource for parents in Singapore looking for both emotional support and practical advice.

Conclusion

The parent influencers featured in this list remind us of the power of community, as their content not only offers practical tips but also brings a sense of camaraderie to the often unpredictable world of raising children. Whether you’re seeking advice, creative ideas, or just a sense of support, these influencers serve as trusted companions on your parenting journey. Follow them to gain insights and inspiration, and remember, you’re never alone in navigating the beautiful complexities of parenthood.