Top 10 TikTok Influencers in Singapore Dominating The Platform

Once a platform known for viral dance trends and funny videos, TikTok has rapidly transformed into the world’s most influential social media platform. By 2024, it surpassed 1.5 billion users, with the United States holding the second-largest user base. Given its immense potential, it’s no surprise that many SEO agencies in Singapore have now expanded their digital marketing expertise into this ever-increasingly popular online space.

While TikTok still features iconic trends like dance challenges and catchy music clips, the app has expanded into a hub for a broad spectrum of short-form content. Users can easily explore everything from celebrity gossip and beauty inspo to cooking tips, DIY hacks, gaming reviews, and more.

A key driver behind TikTok’s meteoric rise is its network of influencers, who bring authenticity, creativity, and specialised knowledge to their niches. Whether it’s fashion, fitness, comedy, or education, TikTok’s vast influencer community ensures there’s something for everyone. So, if you’re keen on going all out on TikTok influencer marketing, engage a social media agency that can connect you with these top personalities.

1. Jaze Phua Jiawei (@jazephua)

Actor, VFX artist, and filmmaker Jaze Phua dons the hat of a TikTok influencer online and is best known for his comedic skits and creative content. Some of his viral posts often feature cosplay of characters from trending anime shows and other pop culture icons. Beyond TikTok, Jaze also creates longer videos for his other social media accounts – like YouTube and Instagram – wherein he often collaborates with other Singaporean celebrities like Naomi Yeo and Benjamin Kheng.

2. Ng Ming Wei (@mingweirocks)

Ng Ming Wei is a recognised former national Taekwondo athlete turned TikTok creator and influencer. His content, often featuring comedic interactions and pranks with his father, has made him a global sensation who now boasts a whopping 23 million followers on TikTok. Ming Wei’s content appeals to a wide demographic, combining humorous and relatable entertainment with authenticity. He also leverages his platform to promote positive messages and support causes close to his heart, such as raising awareness for Taekwondo and encouraging resilience through challenging times.

3. Fauzi Azzhar (@fauziazzhar)

Fauzi Azzhar is a TikTok gem, blending humour with heart. With over 98,900 followers, this actor-writer keeps his audience entertained through hilarious skits and parodies that never fail to brighten up your feed. Beyond the laughs, Fauzi gets real by sharing inspiring glimpses of his personal journey, including his decision to embrace a drug-free, happier life. His mix of comedy and authenticity makes him not just an influencer but a relatable friend to his fans.

4. Syafiqa (@syapls)

Syafiqa is your favourite chaotic and “delulu” hijabi gal from sunny Singapore. Whether she’s cracking you up with hilarious skits, acting on SGAG, sharing her travel adventures, or dropping unfiltered reviews, Syafiqa brings her humour and relatability to TikTok. Her content feels like a fun chat with your cheekiest bestie, always keeping it lighthearted and real. If you’re looking for laughs and vibes, Syafiqa is the one to follow!

5. Willabelle Ong (@willabelleofficial)

Willabelle Ong is a TikTok influencer, model, and digital creative whose content reflects her love for all things luxury, fashion, and travel, creating a perfect blend of all her passions plus a dash of humour. Her engaging and sophisticated style has enabled her to garner a worldwide following of over 720,000 followers. Willabelle’s influence extends beyond social media; she has collaborated with global brands, including Hermès and Dior, and her style is often described as elegant and trendsetting. Willabelle embraces a multidimensional creative identity, balancing the conceptual with the commercial in her art and content creation.

6. Melissa (@tacomels)

Melissa is a TikTok influencer specialising in pop culture content with a strong focus on Korean culture. Her TikTok videos often feature themes related to Korean dramas, K-pop, Korean makeup, and fashion, making her a beloved figure among the other fans of K-culture. Melissa has built a reputation for her creative approach to content, particularly her “song/rap” videos that introduce products or discuss topics in an engaging and unique way.

In addition to her vibrant TikTok presence, Melissa is also active in influencer collaborations, offering tailored video packages where she conceptualises and performs original music to promote brands or ideas.

7. Isaac Lim (@izcreamz)

Isaac Lim is among the most followed TikTokers in Singapore who specialises in creating humorous and relatable content that combines pop culture references with personal anecdotes and often touches on topics such as anime, gaming, and quirky moments from daily life. With over 476,000 followers, Isaac has built a strong community of fans who appreciate his lighthearted and creative content. On top of that, he frequently participates in the latest challenges, making the rounds on TikTok.

8. Darshen (@kdarshen)

Meet Darshen, a TikTok influencer in Singapore who’s all about bringing laughs, style, and relatable moments to your feed. Whether he’s serving up hilarious skits, sharing snippets of his daily life, or turning heads with his trendy fashion looks, Darshen keeps his content fresh and engaging. His unique mix of comedy and lifestyle vibes makes him a go-to for anyone looking for entertainment and inspiration. If you’re ever in need of a quick pick-me-up or a fashion tip with a twist, Darshen’s TikTok is the place to be!

9. Kai (@pale.nerves)

Kai is a content creator who has gained attention on TikTok for his unique style of content that can be likened to a personal diary where he shares funny storytimes and memorable anecdotes. Alongside storytelling, Kai experiments with comedic skits and viral trends, appealing to a broad audience by staying updated with popular social media challenges. His short-form clips span beyond entertainment and also often include horror-themed narratives, adding depth and variety to his videos. With his relatable storytelling style and candid glimpses into his life, Kai resonates deeply with his fellow Gen Z peers.

10. Tuti, Yuki and Moshi (@tutiandyuki)

Tuti and Yuki are two adorable cats who have become beloved TikTok influencers, amassing a substantial following of over 3.7 million fans who enjoy their charming antics. Tuti is an American Shorthair and Persian mix known for her grumpy yet endearing expressions, while Yuki is a mix of Bengal and British Longhair, recognised for his “chonky” and lovable appearance. They also have a third feline companion, Moshi, who completes their furry trio. Their content mainly revolves around cute and funny moments that resonate with animal lovers, making them instant favourites among Singapore’s pet community.

Conclusion

TikTok in 2025 is a playground for creativity, trends, and connections. The influencers highlighted here show how powerful and exciting this space can be, each bringing their own style to captivate audiences and inspire new ideas. If you’re keen to dive into TikTok influencer marketing, consider working with a partnered social media agency to connect with these top personalities and make your brand stand out.