5 important things to do before implementing any online marketing strategy
Updated on: 29 August 2016
To come up with a good online marketing strategy, you will require enough time. It requires proper understanding of how respective strategies work, how to initiate them, and at what moment to test progress. You should never engage in social media campaigns simply because others are doing it. To get more from any online marketing effort, you will need a good strategic approach.
The following are 5 important things to do before implementing any online marketing strategy.
Establish the target audience
Before you can start with any online marketing campaign, make sure to pinpoint the targeted audience. Who do you want to get your services, product, or message to? This is critical in selecting the channels to reach and influence the target audience. For example, if you intend to sell digital downloads to young people between 20-25 years; you will need to understand their social media activities and come up with an appropriate business app.
Come up with appropriate customer’s personas
Having selected the target audience, it is important to work out on the right personas. A persona is a representation of the target audience. It requires a name, job title, interests, hobbies, and age range. This is a method of tagging an identity to the target audience so that you can generate the ideal content in every online effort. The secret of coming up with an appropriate persona is using real customers. To understand the characteristic of your audience, visit their social media profiles or use Google Analytics to capture their characteristics.
Establish the purpose of your business website
To be successful in any marketing strategy, the objective of the business website must be very clear. Many are the times when people are simply interested in getting top ranking by Google. However, you should establish whether your business is interested in selling products, generating leads, or enquiries about your product. Once the objective of the website is clear, you can now set out selecting the right channel to utilize.
Establish the budget you are willing to spend on online marketing
One thing that must be clear to you from the first moment is that online marketing is not free. To keep getting results, you will need to invest a lot in time and money. While it is true that you can go to some extent with paid advertising such as Pay-Per-Click among others, your failure will start immediately you stop investing. Get a budget that is manageable and select channels that can assist you to get the highest value for money.
Establish the best online marketing channels
The last step in your online strategy is selecting the right channels. Here, all the info you have gathered is put into use to identify the right channel that will deliver results. The most popular digital marketing channels include social media marketing (Twitter, Facebook, and LinkedIn), content marketing, social media marketing, and SEO. For example, you can create a blog for the business website, share it on Facebook and expand in the form of videos for YouTube channel to get the message across.
Once you have selected the right channel and initiated various activities, make sure to use online analytics such as Google Analytics to analyze traffic and keep improving from time to time. One thing that must be very clear is that for a digital strategy to work, you must be willing to learn, keep improving, and work hard all the time.