Social media has rapidly become the most common online activity. With a large portion of the population heading to popular social media sites like Twitter, Facebook and Instagram, businesses that wish to cut down on their marketing costs often take to these sites to get the word out about their products.
However, there are a number of pitfalls to be avoided along the way. These are the 5 social media marketing mistakes that are to be avoided at all costs.
Lack Of a Clearly Defined Strategy
When it comes to social media marketing, a company cannot merely throw things at the wall and see what sticks. In order to fully maximize the potential that social media marketing has to offer, companies need to have a clearly defined strategy for how they plan to reach social media denizens. Creating a plan that is goal oriented is the best way to avoid this mistake.
Putting Quantity Over Quality
So, your Twitter page has thousands of followers and your Facebook page has garnered thousands of likes. Have these likes and follows been turned into cold, hard cash? If not, you are focusing on quantity, as opposed to quality. Be sure to identify people who are actually interested in your product, as opposed to those who will merely click “like” and carry on with their day.
Failure To Engage With Customers
Once you have managed to draw the customer to your page, what are you doing to ensure that their interest is maintained? Unless you have the ability to consistently create fresh, engaging content, the customer will eventually lose interest and find a competitor who does. As more and more people begin to make the bulk of their purchases online, being able to reach them and hold their interest takes on additional importance.
Spreading Your Company Too Thin
While it is great to have an established page on each and every popular social media site, it is crucial to remember that spreading yourself too thin is just as harmful as having a negligible online presence. Unless you can maintain all of these sites and keep them updated with new and fresh content, customers will lose interest and your followers will dwindle rapidly.
Overloading Your Audience With Spam Posts
An audience will appreciate being provided with consistent, quality content. What they will not appreciate is having their news feed or timeline chock full of spam posts that do nothing to increase their knowledge or awareness of the products/services you are trying to offer them. Before you release new content into the online realm, ask yourself one key question: will this enrich my audience in any way? If the answer is no, then hold off until you’ve created content that is more helpful.