6 reasons why SMEs should incorporate mobile marketing into their marketing strategy

Updated on: 20 April 2018

It is true that we could argue that mobile marketing isn’t effective or a valid choice in the early 2000’s, but that is no longer the case. The importance of mobile marketing can no longer be overlooked.

It is very important to understand how mobile marketing works in order to use it to its full potential. Moreover, you can easily incorporate new and improved, innovative and effective mobile marketing strategies to your currently existing business plans and see how the innovation spikes the results within hours. So if you’re up for the challenge and truly wants to see how far your business can go, here are 6 compelling reasons why you need to use mobile marketing effective immediately:

It is Google Promoted

Well, don’t we live in a world where the concept “if Google says so it must be right!?” Yes, we do and mobile marketing is a Google approved effective strategy. However, this global search engine has also specified that the website you are willing to market must not only be responsive but mobile friendly. This means it should be designed in such a manner that users can manoeuvre through it without any trouble.

It Opens Up To A Plethora of People

This is complete given when it comes to listing down the benefits of mobile marketing. Who in today’s world is without a mobile phone? No one, almost everyone in the world is now on one or another electronic device. Therefore, marketing your brand on this avenue will open up twice the number of users and possible future customers.

More Platforms for Promotion

By platforms, the article means social media. Social media includes Facebook, Twitter and other similar avenues. These have not only realized the true potential of mobile marketing but have also made it so much easier for small business owners to target audiences through social media marketing. Through the use of adverts, one can brand their business in less than a minute.

Virtual reality

Use different technologies to brand your business. Recently, the use of virtual reality has also risen drastically. The sole reason is that it is far more engaging and operative than any other mode.


The best way to make your customer feel special is by personalizing the manner in which you brand your business. Why is it that when we get a promotional product, a pen with our name on it is far more special than just an ordinary pen? That is because it has been made personal by the business. Make sure that your mobile adverts used for marketing are personalized.

The Perfect time to strike – Financially

There is no denying that the costs are rising for everything and everywhere. So if you are considering investing in mobile marketing this may be the perfect time to do so before the idea itself goes far beyond your financial reach – something that is anticipated in the next few years.

Like any other digital marketing strategy, it is important that you do your research before promising something. It is important to have a team that can manage the workload, do the research and understand the requirements. The mobile marketing industry is clearly seen to have taken the marketing platform by storm, do your research and see how fruitful it can be for your business.