What are the benefits of outsourcing your digital marketing campaigns?

What are the benefits of outsourcing your digital marketing campaigns

You could take a strategic decision regarding outsourcing all or certain part of your digital marketing campaigns. If marketing is not a core function of your business, you should consider outsourcing it. If you lack the resources required to develop a digital marketing strategy right from infancy to fruition, it would be best to outsource […]

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Why small businesses need to outsource their digital marketing?

Why small businesses need to outsource their digital marketing

The 21st-century office has the advantage of technology by its side. Practically any type of job can be done remotely these days, which is a good thing. The term bootstrapping and outsourcing is very popular among startups and small businesses. Many small businesses are cash strapped, short of manpower and typically prefer to outsource part […]

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The benefits of using Google analytics for any business

The benefits of using Google analytics for any business

Every once in a while, I get products following me wherever I go online especially when I am using my PC. Businesses with the help of proprietary or open source analytic tools have mastered the ability to understand their customers better. Although most of the major vendors or those grounded on purposeful trading use cookies […]

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Differences between Traditional and Digital Marketing

Differences between traditional and digital marketing

If you attend a social media marketing/SEO conference and mention traditional advertising terms people might look at you with blank stares. Not because you do not understand whatever you are saying but the current generation of advertising professionals subscribe to a different form of marketing. Traditional advertising has a long history and has developed into […]

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The roles of images in online marketing

The-roles-of-images-in-online-marketing

Images are very powerful tools in social media that we have entire sites dedicated to sharing of images or pinning them if you like. Visual elements capture audiences’ imaginations within a matter of seconds. If they are interesting enough they will hold them captive a little bit longer and inspire them to hit the share […]

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SEO trends to watch out for In 2016

SEO Trends to Watch Out For In 2016

SEO is critical to digital marketing and it’s easily manageable if it’s predictable. Often times, major search engines make announcements that leave the industry in a frenzy. You would think it’s a typical day at a volatile stock market. On regular days, SEO experts are busy making various sacrifices in content marketing, paid searches, competitive […]

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4 mistakes businesses need to avoid on Instagram

4 Mistakes Businesses Need To Avoid On Instagram

Instagram demographics could be partially blamed for the reason marketers are hesitantly mounting lackluster Instagram marketing strategies. Or it could be most marketers don’t understand the marketing dynamics involved in hacking this 5-year-old site. Instagram appeals to the younger generation – millennials and the young at heart. Mark Zuckerberg bought a 13 employee startup for […]

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4 Difference between Facebook Marketing and Twitter Marketing

4 Difference between Facebook Marketing and Twitter Marketing

Social media marketing is just over a decade old. However, two platforms seem to have taken the largest share of the market since their inception; Facebook and Twitter. Then a question always lingers among brands and digital marketers –which is the best for marketing between the two? The best clear answer is actually no definite […]

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The Importance of Analytics in Digital Marketing

Digital Marketing is incomplete in the absence of digital analytics. When digital marketers shy away from digging deeper to understand why the numbers are behaving the way they are; then there is a big problem. Numbers don’t lie. However, making such bold steps is easier said than done. The question still lingers –what is the […]

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Top 4 Digital Marketing Trends

Top-4-Digital-Marketing-Trends

With social media and smartphones now firmly a part of life, the average consumer is bombarded with information from various sources. It can become a major challenge standing out in the midst of all the digital noise that is thrown the way of consumers. On the other hand, the abundance of information means the consumer […]

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