Hiring a digital marketing agency could be time-consuming and stressful if you don’t have a guideline to follow. Well, you are in luck! We know how important this round of decision-making is for you so here’s a checklist of 6 factors you should look for in a digital marketing partner. 1. Competitive SEO Ranking Any […]
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Content Marketing 101: How To Scale From Great to Greater
Content marketing can be a daunting task for any business and company. However, there is one consistent way for companies in marketing their businesses online. That is building a relationship with your customers and potential clients through content. Instead of simply cranking out content after content, you should look to draw in your audience and […]
4 Smart Bidding Strategies To Stay Ahead In The Game
The crux of readership frequency depends on how well one applies their search engine optimisation, or SEO. In essence, SEO increases website traffic by having your website placed high on result rankings in search engines. Looking at Search Engine Marketing (SEM) as a whole, it constitutes marketing tactics such as pay-per-click (PPC) advertisements, that will […]
Fact-Checking: Google Performs 11 Million Fact-Checked Articles Daily
In October 2016, Google introduced the display of fact check labels in its Search Engine Results Pages (SERPs). The purpose of this information is to provide users with the ability to determine whether or not an article is accurate. As a platform for people to discover useful details through the content available, Google was established […]
BERT: All You Need To Know About Google’s Latest Algorithm
BERT (Bidirectional Transformers Encoder Representations) is an open-sourced NLP pre-training model formulated by Google geneticists in 2018. What makes it special from the majority of the model is that it’s the first profoundly bidirectional, uncontrolled depiction of language, pre-trained with a simple text corpus only. Because it is open-sourced, anybody with the expertise of machine […]
Technical SEO: Why You Need To Go Beyond Just Enough
Without a strong backbone, no website will be able to stand and that backbone is, of course, technical SEO. Technical SEO refers to the optimization process for the indexing and crawling phase of your site. It’s the website’s foundation, and without it, everything else will fall apart. Through professional SEO, the website can be viewed, […]
Google Answers: Structured Data & Its Impact On Rankings
Once again, Google’s structured data has popped up as a debatable topic when it comes to rankings – does it actually help to boost your SEO results? Recently, a publisher stepped in to ask Google’s John Mueller in regards to the benefits of using structured data and its connection to rankings. Besides emphasising on the […]
Does Your Business Need a Website – Google’s Advice
Google has recently launched a new video series named “Search for Beginners” – with the sole purpose of supporting businesses who are interested in learning the basics of creating an online presence; and how they can utilise tools on Google Search to do so. The first episode aimed to answer the common question: “Does my business need […]
23 Key Takeaways from Google Webmaster Conference 2019 in SG
If you don’t already know, Google recently held its very first Webmaster Conference in Singapore! Google hosted a similar event back in 2018 called Google Dance Singapore, and this conference is no different – organised specially for website owners, digital marketers, web developers, and SEO professionals to find out more about the latest Google Webmaster […]
September Team Bonding: Time to Score at Pool Ball!
Team Impossible is looking to settle some scores by heading outdoors this month! Being an SEO consultant means being the experts in Search – which found its way to an exciting session of Pool Ball! Starting the games off in the office, the team was first challenged to a spelling bee contest and followed by […]