Once again, Google’s structured data has popped up as a debatable topic when it comes to rankings – does it actually help to boost your SEO results? Recently, a publisher stepped in to ask Google’s John Mueller in regards to the benefits of using structured data and its connection to rankings. Besides emphasising on the […]
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Does Your Business Need a Website – Google’s Advice
Google has recently launched a new video series named “Search for Beginners” – with the sole purpose of supporting businesses who are interested in learning the basics of creating an online presence; and how they can utilise tools on Google Search to do so. The first episode aimed to answer the common question: “Does my business need […]
23 Key Takeaways from Google Webmaster Conference 2019 in SG
If you don’t already know, Google recently held its very first Webmaster Conference in Singapore! Google hosted a similar event back in 2018 called Google Dance Singapore, and this conference is no different – organised specially for website owners, digital marketers, web developers, and SEO professionals to find out more about the latest Google Webmaster […]
September Team Bonding: Time to Score at Pool Ball!
Team Impossible is looking to settle some scores by heading outdoors this month! Being an SEO consultant means being the experts in Search – which found its way to an exciting session of Pool Ball! Starting the games off in the office, the team was first challenged to a spelling bee contest and followed by […]
Google Webmaster Conference 2019 in Singapore – Event Photos
Earlier in June this year, Google announced that it was planning to start a series of free Google Webmaster Conferences worldwide – providing those who need more help and information on Google Search. And they delivered! Organising the very first Google Webmaster Conference in Singapore just this week, our Digital Marketing Agency had the honour […]
August Team Bonding: Team Impossible Plays Spyfall!
Something is brewing in the office – and no, it’s not the coffee. It’s yet another team bonding session for our Digital Marketing Agency, and this time – it involves some deception, critical-thinking skills and plenty of sneak attacks! As always, we can’t leave you hanging without a video – watch as each team fights […]
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]
Google Core Update (Sep 2019): The Answer Lies in Content
Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end up having a significant impact on rankings and visibility, every year, Google releases what they call “Core Updates” – updates […]
Top 5 search engines to consider beside Google and Yahoo
Google takes the lion share of the global search market. A few years ago, there was a time that people who used Google, Yahoo and other search engines could get divided with ease. Now it has reached the point that if you are not using Google, there is a high probability that you are not […]
Top 3 affiliate tracking apps for digital marketers
After creating a great website and landing page, you want to move another step ahead. This is when you consider affiliate marketing. While you embark on other digital marketing efforts, affiliate marketers will provide leverage and work more to drive conversions. The main questions that ring in many people’s heads are how to link and […]