In October 2016, Google introduced the display of fact check labels in its Search Engine Results Pages (SERPs). The purpose of this information is to provide users with the ability to determine whether or not an article is accurate. As a platform for people to discover useful details through the content available, Google was established […]
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BERT: All You Need To Know About Google’s Latest Algorithm
BERT (Bidirectional Transformers Encoder Representations) is an open-sourced NLP pre-training model formulated by Google geneticists in 2018. What makes it special from the majority of the model is that it’s the first profoundly bidirectional, uncontrolled depiction of language, pre-trained with a simple text corpus only. Because it is open-sourced, anybody with the expertise of machine […]
Technical SEO: Why You Need To Go Beyond Just Enough
Without a strong backbone, no website will be able to stand and that backbone is, of course, technical SEO. Technical SEO refers to the optimization process for the indexing and crawling phase of your site. It’s the website’s foundation, and without it, everything else will fall apart. Through professional SEO, the website can be viewed, […]
Google Answers: Structured Data & Its Impact On Rankings
Once again, Google’s structured data has popped up as a debatable topic when it comes to rankings – does it actually help to boost your SEO results? Recently, a publisher stepped in to ask Google’s John Mueller in regards to the benefits of using structured data and its connection to rankings. Besides emphasising on the […]
Does Your Business Need a Website – Google’s Advice
Google has recently launched a new video series named “Search for Beginners” – with the sole purpose of supporting businesses who are interested in learning the basics of creating an online presence; and how they can utilise tools on Google Search to do so. The first episode aimed to answer the common question: “Does my business need […]
23 Key Takeaways from Google Webmaster Conference 2019 in SG
If you don’t already know, Google recently held its very first Webmaster Conference in Singapore! Google hosted a similar event back in 2018 called Google Dance Singapore, and this conference is no different – organised specially for website owners, digital marketers, web developers, and SEO professionals to find out more about the latest Google Webmaster […]
September Team Bonding: Time to Score at Pool Ball!
Team Impossible is looking to settle some scores by heading outdoors this month! Being an SEO consultant means being the experts in Search – which found its way to an exciting session of Pool Ball! Starting the games off in the office, the team was first challenged to a spelling bee contest and followed by […]
Google Webmaster Conference 2019 in Singapore – Event Photos
Earlier in June this year, Google announced that it was planning to start a series of free Google Webmaster Conferences worldwide – providing those who need more help and information on Google Search. And they delivered! Organising the very first Google Webmaster Conference in Singapore just this week, our Digital Marketing Agency had the honour […]
August Team Bonding: Team Impossible Plays Spyfall!
Something is brewing in the office – and no, it’s not the coffee. It’s yet another team bonding session for our Digital Marketing Agency, and this time – it involves some deception, critical-thinking skills and plenty of sneak attacks! As always, we can’t leave you hanging without a video – watch as each team fights […]
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]