Something is brewing in the office – and no, it’s not the coffee. It’s yet another team bonding session for our Digital Marketing Agency, and this time – it involves some deception, critical-thinking skills and plenty of sneak attacks! As always, we can’t leave you hanging without a video – watch as each team fights […]
SEO consultant
Two Is Better Than One: Why You Need Both SEO & PPC
If you are familiar with the terms PPC (Pay-per-click) and SEO (Search Engine Optimisation) – you will notice that there are often seen as 2 distinct strategies that help to boost web traffic. Often handled by separate teams in a Digital Marketing Agency, the fact that SEO and PPC are intended to optimize a page’s […]
Google Core Update (Sep 2019): The Answer Lies in Content
Every year, Google releases thousands of updates that is designed to improve and optimize search results in order to present the most relevant and useful content to users. While most of these updates don’t end up having a significant impact on rankings and visibility, every year, Google releases what they call “Core Updates” – updates […]
Top 5 search engines to consider beside Google and Yahoo
Google takes the lion share of the global search market. A few years ago, there was a time that people who used Google, Yahoo and other search engines could get divided with ease. Now it has reached the point that if you are not using Google, there is a high probability that you are not […]
Top 3 affiliate tracking apps for digital marketers
After creating a great website and landing page, you want to move another step ahead. This is when you consider affiliate marketing. While you embark on other digital marketing efforts, affiliate marketers will provide leverage and work more to drive conversions. The main questions that ring in many people’s heads are how to link and […]
3 key Google ranking signals every marketer must know in 2018
When SEO consultants work on their marketing campaign, the target is getting at the top of the search engine’s ranking position. Some might ask; what exactly does getting at the top position means? In this post, we look at the main Google ranking signals that all marketers should know about in 2018. Google Ranking algorithm comprises […]
How to get better ranking for your SEO with the new Penguin 4.0
After Google announced the release of Penguin 4.0 algorithm, online marketers have shifted their focus on how to get better results. The key questions that many SEO consultants are asking include; how will Penguin 4.0 impact the current digital marketing efforts? What should be done to get higher traffic and better SEO ranking? This post […]
How to prepare your brand website for the mobile-first index
When Google announced it would split its index between desktop and mobile with the latter being primary, it did not come as a surprise. For a couple of years, Google had indicated that everything would be mobile with regular algorithm updates and Accelerate Mobile Page (AMP). Now, with over 50% of all searches coming from […]
The best strategies for maximising your content marketing performance
While many SEO consultants are shifting to content marketing to supplement link building efforts, the main question has been how to stand out. For many marketers, the focus of their content efforts is building links to improve the overall SEO performance. However, the approach falls short of getting the bigger picture of overall consumer needs […]
4 easy tactics to raise the quality of your content
In this article, we cover 4 easy tactics to raise the quality of your content. This is a must read for all SEO consultants and content writers. Maintain more focus on the target audience The first thing when crafting content should not be targeted advertising, but making the content worth. Here, you need to give […]