5 ways Google Analytics will help your website and marketing campaigns succeed

5-ways-google-analytics-will-help-your-website-and-marketing-campaigns-succeed

Google Analytics helps site owners and marketers analyze traffic to get a holistic picture of the audience as well as their needs. Google analytics further makes it possible to follow devices as well as people who visited your page. As an online marketer, Google Analytics should be your most important tool because it helps establish […]

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How to pick the best e-commerce platforms for your store?

pick-the-best-ecommerce-platforms-for-your-store

To reach more buyers, sell more, and stand out as a stronger brand in your industry, many people prefer to use e-commerce platforms. While thoughts of an online store always provoke thoughts of big operators such as Amazon and eBay which are very complex in operation and design, everything has been simplified so much. With […]

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4 Twitter marketing strategies every digital marketer should apply.

4-twitter-marketing-strategies-every-digital-marketer-should-apply

Twitter is one of the most powerful social media marketing tools. It allows you to connect to customers, build relationships, and manage online brand reputation easily. In addition to posting links that redirect followers to company articles and blogs, you need to do more to succeed in Twitter marketing. The following are 4 top strategies […]

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Recommended online customer feedback tools

Recommended online customer feedback

Nothing is as energizing as a positive feedback from your client. Clients’ feedbacks have hidden explosive power that rekindles the marketing team’s effort to conquer new challenges and outdo competitors. Using the feedback, you can understand the clients well and redefine the brand to what they want. Even with this reality, many people still find it […]

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Why your website need a good landing page?

Why your website need a good landing page

Web design requires creating a good landing page. Without a good landing page, you won’t achieve your goals where lead generation is concerned. Despite this, it’s shocking that many companies fail to give the landing pages the sort of attention and prominence that they deserve. Often, the homepage receives the most attention and focus. In […]

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How to write a compelling email for your business?

How to write a compelling email for your business

In only a few years, email marketing has undergone complete transformation. The emails that you write for marketing your business don’t have to feature multiple bells and whistles to capture the attention of your customers. The email could simply be in plain text, but as long as it’s well written, you ought to wait for the […]

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3 reasons why you should outsource your mobile app development

3 reasons why you should outsource mobile app development

There comes a time when you have to think about building a mobile app to take your business to the next level. In such a situation, you should consider whether to build the app in-house or outsource its development to other experts outside your team. In this article, we will be sharing the top 3 […]

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Top 3 email marketing trends that you must keep pace with

Top 3 email marketing trends that you must keep pace with

Email marketing keeps changing. Rarely does it remain stagnant or like you’re accustomed to over the years. Therefore, marketers have only one option – to evolve or be out of business. The need to evolve is strong considering that 97 percent of all emails reach their target market yet nobody opens or reads them. Consequently, […]

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Differences between Traditional and Digital Marketing

Differences between traditional and digital marketing

If you attend a social media marketing/SEO conference and mention traditional advertising terms people might look at you with blank stares. Not because you do not understand whatever you are saying but the current generation of advertising professionals subscribe to a different form of marketing. Traditional advertising has a long history and has developed into […]

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The Importance of Analytics in Digital Marketing

Digital Marketing is incomplete in the absence of digital analytics. When digital marketers shy away from digging deeper to understand why the numbers are behaving the way they are; then there is a big problem. Numbers don’t lie. However, making such bold steps is easier said than done. The question still lingers –what is the […]

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