Alan Presents To The 2025 Spirit Of Enterprise’s Honourees

On 15 August 2025, the Spirit of Enterprise (SOE) family gathered at The Ritz-Carlton, Millenia Singapore for a special evening. What might have seemed like a simple photoshoot and briefing was, in reality, a celebration of achievement and anticipation – a chance to recognise this year’s honourees and prepare them for the grand SOE Awards Ceremony and Gala Dinner happening on 27 October 2025.

The evening was filled with warmth and excitement. Honourees connected over refreshments, updated one another on their journeys, and listened to programme highlights, including the upcoming book feature. More than that, it was a space where entrepreneurial stories were shared, friendships were formed, and the community spirit of SOE shone brightly.

And guiding much of this energy was our CEO and Founder, Alan, whose personal journey with SOE and dedication to entrepreneurship has come full circle.

Alan’s role at SOE

Alan is no stranger to the entrepreneurial world. As the Founder and CEO of Impossible Marketing, a GEO agency in Singapore, he has spent years building businesses and supporting others in doing the same. His presence at SOE events is never just about ceremony; he engages honourees with stories, encouragement, and lessons from his own entrepreneurial journey.

What makes Alan’s story especially meaningful is his long-standing relationship with SOE. Nearly a decade ago, in 2016, he was one of the proud recipients of the SOE Award. That recognition became a turning point, cementing his belief in the power of entrepreneurship and the importance of giving back. Fast forward to 2025, and Alan’s journey has come full circle. This year, he joined SOE’s leadership as a Board of Governors member and now serves as Co-Chairman of the Board, where he oversees PR and Media Outreach.

For Alan, this isn’t just a role. It’s a way of contributing to a cause he holds close to his heart: supporting aspiring entrepreneurs and celebrating those who have already made an impact. He often shares how grateful he feels to be able to “pay it forward” by helping others walk the path he once did. His involvement brings both insight and inspiration to honourees, reminding them that today’s recognition could be tomorrow’s stepping stone to leadership.

About the Spirit of Enterprise (SOE)

For those new to the organisation, the Spirit of Enterprise is a non-profit body dedicated to promoting and honouring entrepreneurship in Singapore. Since its establishment in 2003, it has built a strong reputation as a platform that uplifts entrepreneurs, from micro ventures and SMEs to larger enterprises.

But SOE is more than just an awards programme. It is a community that values determination, resourcefulness, and vision. It brings entrepreneurs together, amplifies their voices, and shares their stories to inspire others. By creating opportunities for connection, mentorship, and recognition, SOE ensures that the entrepreneurial spirit continues to thrive in Singapore.

And in 2025, with the nation marking SG60, or Singapore’s 60th year of independence, SOE is raising the bar even further.

This year also marks an important milestone for SOE: the launch of a brand-new award category dedicated to Micro Businesses. While the Awards have long celebrated SMEs and established enterprises, this addition ensures that smaller players, often run by individuals or very small teams, receive the recognition they deserve.

Micro businesses are everywhere. From neighbourhood bakeries to freelance creatives, they are the unsung heroes of Singapore’s economy. They bring colour, character, and resilience to our communities. By introducing this new category, SOE is highlighting that no enterprise is too small to make an impact.

Alan has spoken about how vital this new category is. Where many individuals are striking out on their own, it is important to recognise that micro ventures carry just as much passion and innovation as larger companies. This award shines a spotlight on their contributions and gives them the platform they need to grow further.

Building towards the Gala Dinner

The August event at The Ritz-Carlton was just a warm-up for what lies ahead: the SOE Awards Ceremony and Gala Dinner on 27 October 2025. This glittering evening promises to be one of the highlights of the year, bringing together honourees, business leaders, and partners to celebrate Singapore’s vibrant entrepreneurial ecosystem.

Aligned with the nation’s SG60 celebrations, the Gala Dinner will be more than just an awards night. It will reflect on Singapore’s journey over six decades, from a young, industrious nation to a global hub for innovation and enterprise. Guests can look forward to an evening filled with recognition, storytelling, and inspiration.

The introduction of the Micro Business Award will add a fresh layer of excitement, while the established categories for Enterprises and SMEs will continue to honour trailblazers in their fields. And with Alan helping to steer the evening’s narrative, the ceremony will be one to remember.

For budding entrepreneurs, SOE offers role models to aspire towards. For established businesses, it is a chance to celebrate how far they’ve come. For the wider community, it’s a reminder that entrepreneurship is not just about profit; it’s about passion, innovation, and resilience.

SOE’s efforts extend beyond ceremonies. By publishing honourees’ stories and fostering meaningful networking opportunities, it nurtures a culture of collaboration and mentorship. This ensures that the entrepreneurial spirit doesn’t just survive but continues to flourish for future generations.

A night of inspiration

As the countdown to 27 October begins, excitement is building. The Gala Dinner will not just recognise honourees but also celebrate their stories of perseverance, creativity, and daring to dream.

The Spirit of Enterprise is not just one night or one award. It’s a movement that values courage, honours effort, and inspires possibility. With Alan’s leadership, the introduction of the Micro Business Award, and the backdrop of SG60, the 2025 Awards promise to be the most meaningful yet.

So mark your calendars for 27 October 2025. The SOE Gala Dinner will be a testament to the entrepreneurial spirit that has shaped Singapore and continues to drive it forward.