Best Strategies To Get More Featured Snippets (Part 3)
Updated on: 6 June 2023
If you are looking for quality lead generation with intent, chances are you might have noticed that achieving the top of page one is not the only way. In fact, the top search results are not just plain links anymore.
In this three-part series featuring featured snippets, we have discussed various aspects, from understanding the fundamental forms of featured snippets that your content can appear to the impact of featured snippets on SEO and Search.
Overall, featured snippets are a “sacred” tool that provides users with valuable information from the get-go, making them beneficial and convenient. Furthermore, they also benefit your business by driving targeted leads, boosting conversions, and outranking competitors significantly.
Featured snippets make up approximately 35.1% of total clicks. Hence, they are not to be missed if you are looking to maximise your content traffic. This means that optimising strategies are vital in helping you appear on more featured snippets.
In this guide, we will feature several of the best optimising strategies to help you snag the much coveted Google spot.
#1 Optimise existing content that is already ranking well
This strategy will look at optimising existing content that is already ranking well on the first page of Google SERP. With a couple of tweaks made to the content, you should be able to boost your chances of appearing in featured snippets. One way is to conduct keyword research. There are several keyword research tool online that allows you to filter ranked keywords related to your targeted content that trigger featured snippets.
This is ideal for filtering out most of the featured snippets that you potentially rank for, especially ones that your competitors too rank for. Prioritising those keywords in addition and adding them to your ranked existing content increases your chances of appearing in featured snippets.
#2 Create fresh content centred around featured snippets
We would like to clarify that snagging a featured snippet should not be the primary reason for how and why you create your content. Rather, it should be the secondary purpose. With that being said, the fundamental of SEO success is being aligned with search intents. Hence, finding what users are searching for can help you achieve valuable content.
In fact, questions are one of the most common types of content that appear in featured snippets, focusing on answering who, why, where, when, what, or how. With that knowledge, in combination with good SEO practices, you are able to increase your chance of appearing in featured snippets. Here are additional copywriting tips to help you win featured snippet spots. You should:
- Format and structure your content correctly, using proper headers, such as H1 to H6.
- Avoid using overcomplicated sentences. Concise and straight-to-the-point contents are always preferred.
- Optimise your content to your users’ language style. Featured snippets are most commonly found in device-made Google searches. Hence, optimising them for voice search is ideal.
- Utilise the “inverted pyramid” writing method for your content
- Create high-quality videos and images, as they are 53% more likely to appear on the first page of Google SERPs.
#3 Stay within the optimal word count
Featured snippets are longer than a typical search result and help to answer users’ queries as efficiently as possible. Hence, it is vital that you keep each section of your content as concise as possible so that it increases your chance of appearing in featured snippets. A typical content length in featured snippets is anywhere between 40 to 50 words. Ensuring that each section is kept at least to those numbers will boost your featured snippet opportunities.
With the conclusion of this three-part series, you should very well be on your way to knowing most of what is necessary to achieve the coveted leaps to optimal SERP ranking. Optimising for featured snippets, at the end of the day, is all about offering valuable, brief answers in the best possible format to related search queries. It is all about the user-first approach when generating content for featured snippets.
Always ensure that you are kept up-to-date with the latest Google practices and trends. If not, engaging digital marketing agencies offering quality SEO services can provide peace of mind in conducting your campaigns. All in all, if you are looking to beat your competition, drive traffic to your webpage, and boost conversions easily, then ranking for featured snippets is the way to go.