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10-Key-PPC-Ad-KPIs-That-Helped-Me-Measure-My-Campaigns

10 Key PPC Ad KPIs That Helped Me Measure My Campaigns

How do you measure the success of your pay-per-click (PPC) campaigns? Knowing whether your paid ads are working will help you allocate your budget more wisely, and optimise your ads for more clicks, conversions, and…
Best Practices For Link-Building Outreach That Work For Me

Best Practices For Link-Building Outreach That Work For Me

Sometimes, being an SEO marketer requires you to turn into a salesperson for your brand. I don’t just mean that you sell by promoting your products through well-written content and beautiful landing pages. What I…
Technical SEO Mistakes That Are Pulling Down Your Ranking

8 Technical SEO Mistakes That Are Pulling Down Your Ranking

A common perception is that SEO is all about the keywords and content marketing. But it’s worth it to remember that the driving force behind your website is just as important. Yes – I’m referring…
Copied Content Outranking Your Originals? This Might Be Why

Copied Content Outranking Your Originals? This Might Be Why

If there’s anything I learnt as an SEO content writer, it’s this: Always make sure your content is original. Issues of plagiarism aren’t just an issue in academic or journalistic circles; In the realm of…