There is no doubt that social’s impact on the purchasing decisions of consumers. According to a recent study, roughly 75% of people make decisions on what to buy based on the reviews and product descriptions that they read online. So, what does this tell us? While it may seem that investing in social media marketing […]
Social Media Marketing (SMM)
Is Your Brand Choosing The Winning Facebook Ad Objective?
Ever created a Facebook Ad? Then you will know how daunting and confusing it can be to start a brand-new ad campaign from scratch. With over 13 ad objectives to choose from, more time is often spent discussing and choosing the right one. And even in that case, you might not be making the best […]
Your Facebook Comments Will Now Also Be Ranked For Quality
In a recent announcement, Facebook has stated that there will be changes made to its News Feed algorithm once again – one that will see to impact a post’s reach, judging from the quality of its comments. Comments possessing specific quality signals will be deemed as more appealing by Facebook, while “lower-quality” comments will result […]
Best Practices For Optimising Video Reach On Facebook
A recently published post by Facebook has shed light on the practices that the social media giant employs for enhancing and widening your reach with video posts. It lists down several key tips for businesses to optimise their videos, showing the relevant signals which play a role in the video’s distribution on Facebook’s news feed. […]
Facebook’s Newly Updated News Feed Algorithm: What To Know
Facebook is once again tweaking its news feed algorithm – having announced two major updates aimed at increasing user engagement via the ranking of more personal content. One is intended to surface posts from the closest friends in a user’s social circle, while the other is meant to prioritize links a user might consider as […]
SMEs – Don’t Miss Out On These 3 New Tools On Facebook
Facebook seems to be taking the side of smaller businesses, and it’s all good news –as of January 2019, over 90 million small and medium-sized enterprises (SMEs) are currently utilising Facebook advertisements as part of social media marketing strategy. In Q1 2019, the top 100 advertisers on Facebook only represented 20% of the total ad […]
What Does Google+ Shutting Down Mean For Your Business
If you one of the people who have recently received an email regarding Google’s announcement of shutting down Google+, you aren’t alone. There’s no cause for panic – here is our guide on how to get through the 5 stages of grief as soon as possible. A Quick Recap On Google+ Born in 2011, Google+ […]
How Facebook Retargeting Is Just Like Dating
DID YOU KNOW? 98% of people who land on your website will never make it to complete a call-to-action. Talk about ouch. Not to worry, there is light at the end of the tunnel – Retargeting is a Digital Marketing strategy used to bring the eyeballs back on you and your brand, where all you […]
4 new Facebook features marketers should know In 2018
Facebook is one of the most influential Social Media platforms with over 1.7 billion followers. One of the most outstanding things about Facebook is its marketing strategies that help brands reach their targeted audience with higher specificity. To succeed in Social Media Marketing, brands must capitalise on the platform’s updates to target the right audience, […]
Social Media Marketing tips for businesses in 2018
According to The Straits Times, Singaporeans spend almost 12 hours a day on their devices. 70% of that time is spent on social media. That is quite a bit of time and makes the need for companies to use Digital Marketing techniques all the more necessary! However, the issue here is not the extent of […]