How to choose a good PPC service provider?

Updated on: 23 September 2015

Are you looking for a good online marketing company that offers Pay Per Click (PPC) service? Fortunately, there are lots of companies that are providing such services. However, you will only get the most out of your PPC campaign when you get the right service provider to help you. The top mistake that merchants make is to commit such a project to just any company they find online. A few days later, they realise that the campaign is not yielding any fruits as it should or there is no traffic generated. Therefore, it is of utmost importance to find the right company to help you through. Here are a few points that will help you in choosing the right PPC advertising services provider.


According to many people who have tried PPC marketing in the past, most service providers online pay fake people to click on an ad. This unprofessional practice works against the merchant as he or she will have to pay for those ads that will never bring any real traffic to his website. Make every effort to always find the right company that can be trusted and relied upon to generate more traffic to your site. Choose companies that are regarded highly by customers in the reviews.

What type of contract does it offer?

Many companies prefer long-term contracts – sometimes with good reasons. Perhaps they think customers with long-term contracts stay longer than those who have short-term contracts. In the business world, good contracts are required and any good contract must have a clause for a cancellation. However, be very cautious of companies that require a very long-term contract with no good reasons. If they do a good job, their clients will definitely keep them.

What is the company’s history of success?

This is a very important question when asked with appropriate wisdom. The best predictor of future victory is past success. What honours or awards has the agency won? Successful companies are often more than willing to share success stories with interested clients. And in addition to this, what do their past clients say? Another great indicator of past success of a firm is testimonials from past clients. Talk to two or three clients to find out more about the firm.

Skills and experience

It is imperative that you find people who have a lot of experience in online advertising. In other words, the company must have been active in the industry for a long period of time as opposed to new companies. They should also have a deep knowledge in IT. The process of PPC advertising is generally interrelated to other fields like search engine optimization and web designing.


Another vital factor to consider when choosing a PPC service provider cost. You do not need to waste a lot of your hard earned money on a company. Different service providers charge different rates (also known as management fee) for these services. Find those that charge the most reasonable price but offer quality services. Compare rates offered by different firms and settle for the best rate.