Stay Trendy With These 10 Mom Influencers In Singapore – 2025

Motherhood is often seen as a life-altering journey that reshapes priorities, but it doesn’t necessarily require putting one’s dreams on hold. In fact, countless mom influencers thriving on social media prove that ambition and family life can go hand in hand. These incredible women share authentic stories, mixing bold pursuits with the joys and challenges of parenting. Through their relatable content, they inspire others to dream big, embrace creativity, and strive for balance in every aspect of life. Given their follower demographic, they make for great candidates for influencer marketing on a variety of goods and services ranging from beauty and wellness to childcare and more. If your business seeks to tap into the potential of these influencers, consider reaching out to the following with the aid of your trusted social sedia agency in Singapore.

1. Sherlyn Chan (@sherlynchanwp)

Sherlyn Chan is a popular mom influencer and a successful entrepreneur who runs A Greener Wood together with her husband. This humble family business led by the husband-and-wife team features a variety of high-quality goods for the family, ranging from conscious and sustainable toys to children’s apparel and everything else in between. As an influencer, she uses her growing platform to share her parenting journey as well as a mix of candid motherhood moments, style inspiration, and her passion for family life. She has collaborated with brands like Motherswork, where she highlights parenting essentials, and The Closet Lover, where she has participated in styling sessions and shared fashion advice. Her relatable and authentic approach resonates with her followers, making her a trusted voice among fellow mums.

2. Calista Evangelista (@calista_evangelista)

Calista Evangelista is a well-known mom influencer who rose to online fame for her vibrant and youthful approach to motherhood content. Her Instagram showcases her extravagant and chic lifestyle with her family, daily adventures as a parent, travel experiences, and more, with the overall theme being that moms can lead fulfilling, exciting lives while balancing family responsibilities. Her content resonates with young parents, making her an appealing figure for brands targeting modern families.

3. Sharmila Logan (@sharmila.logan)

Sharmila Logan is a well-established beauty influencer in Singapore due to her expertise as a professional makeup artist. Not only that, she also has her own cosmetic line called Mila Cosmetics. As a parent, she now also dons the status of mom influencer, and she takes to Instagram to share her journey through motherhood and life. Her content mainly revolves around the themes of parenting, self-care, and everyday family moments, and she also offers a relatable and heartfelt perspective on the joys and challenges of raising children.

4. Kim Lim (@kimlimhl)

Kim Lim is an incredibly famous socialite, entrepreneur, and mom influencer who many may know as the daughter of billionaire tycoon Peter Lim. Online, she has gained much recognition for her many accomplishments in the beauty and wellness industry, as well as her envy-inspiring lavish lifestyle. With over 600,000 Instagram followers, Kim shares glimpses of her opulent life, family moments with her 7-year-old son, Kyden, and business ventures.

5. Meiting Lian @lianmeiting

Prior to transitioning into full-time content creation and becoming a mom influencer, Lian Meiting was formerly a flight stewardess with Singapore Airlines. As a digital creator, she primarily specialises in the things she’s most passionate about: lifestyle, travel, and her journey through motherhood and parenting. Her Instagram features glimpses of life with her two children, Mason and Kayla, where they often showcase their coordinated outfits, family adventures, and daily moments. Thanks to her growing following, she frequently posts her collaborations with brands on topics like postpartum recovery, beauty, and family-oriented products on top of her usual content.

6. Aarika Lee (@aarikalee)

Aarika Lee wears many hats as a social media personality, blending her roles as a marketing professional, musician, and co-founder of the designer dress rental company RMBR The Dress. Her Instagram captures the harmony between her personal and professional life, offering glimpses into her journey as a mother, her passion for music, and her entrepreneurial spirit. Married to Kevin Lester, also known as The Lion City Boy, Aarika frequently shares family-centered content that resonates with parents. Her posts, filled with parenting tips, moments from daily life, and creative pursuits, inspire and connect with mums and dads looking for a mix of relatability and inspiration.

7. Tjin Lee (@tjinlee)

Tjin Lee is a social media personality who’s highly acclaimed for being a successful entrepreneur, the founder of several ventures, and an advocate for parenting and lifestyle causes. On Instagram, her content includes glimpses of her life as a stylish mom of two boys, Luca and Bubu, everyday family moments, travel experiences, and insights into her entrepreneurial journey. Tjin’s influence extends beyond social media, as she is a sought-after speaker on parenting and women’s empowerment topics. Tjin balances her professional commitments with her passion for family and advocacy, making her an influential figure in Singapore’s parenting and lifestyle scene. Brands and organisations also frequently collaborate with her for campaigns related to family, education, and social causes.

8. Rae (@theramengirl)

Rae Yun is a budding mom influencer and an entrepreneur who founded Oh Happy Fry, an online store offering curated children’s clothing, accessories, toys, and home decor. She started her business after having her first child, motivated by the lack of trendy and unique baby items in Singapore at the time. Rae’s Instagram presence showcases her knack for design, parenting tips, and travel insights, and she also frequently shares family-friendly ideas, from creative recipes to ways to engage children in everyday activities. Her work also reflects her marketing background, which includes collaboration experiences with brands like Novita and Barilla. This expertise helped her transition smoothly into entrepreneurship while balancing motherhood.

9. Melissa Celestine Koh (@melissackoh)

Melissa Celestine Koh stands out as a multifaceted influencer and entrepreneur with a deeply personal touch to her content. Known for her exquisite blend of fashion, lifestyle, and parenting, Melissa’s posts often reflect the joys and challenges of motherhood. She also provides tons of heartfelt advice on managing stress and embracing the right tools for everyday tasks to make parenting much easier. Additionally, Melissa frequently shares fashion tips, skincare recommendations, and travel adventures, establishing herself as a style icon and relatable mom who resonates with many.

10. Lirong (@slirongstagram__)

Singapore-based mom influencer Lirong is a popular social media personality who shares content focused on food, lifestyle, and family. Her posts primarily highlight her passion for cooking and baking, featuring mouth-watering recipes and food styling that appeal to her audience. Lirong also incorporates glimpses of her life as a mom, sharing relatable parenting moments and family experiences. Overall, her content resonates with followers who enjoy food inspiration, family-oriented updates, and lifestyle tips, making her a sought-after influencer in the parenting and food niches in Singapore.

Conclusion

These mom influencers aren’t just shaping social media – they’re reshaping narratives around motherhood and ambition. Their journeys showcase that being a mom and pursuing your dreams aren’t mutually exclusive. By following their stories, you’ll find inspiration, practical advice, and a community that celebrates the beauty of balancing bold ambitions with family life!