There are several different things that Google and other search engines use to rank your site for search results. However, how their algorithms exactly work – no one can really tell but just assume. The best practices, however, are often revealed by the search engines openly so that website owners and SEO specialists can make effective use of such practices and achieve higher rankings. Some of them might be very important, others not-so-important but helpful. Therefore, you should know how to prioritise and get the job done. Let’s have a look at a few of the things that you should do for improving your page rank.
Use of Keywords in Title
It is quite effective to the use your most important keywords in the title of the posts. But, try to not make it too long because titles that are too lengthy are not quite catchy and also try to make your post titles simple and interesting. After a certain amount of characters the titles are also considered as spam and that’s not a good thing to improve your page rank. On the other hand, using keywords in your text, content and other site pages are equally important, but make sure you don’t stuff your keywords in every other line as that’s really going to hurt your SEO rankings.
Focusing on Backlinks
We all know how important backlinks are and what role ‘link juice’ can play to improve your page rank. These links are important because they are counted as votes from other sites to your site’s high quality, these links have quite some place in the search engines’ eyes and therefore they can do a great job. However, it is important to build backlinks slowly over the time and get links from those sites that have higher or the same page rank as your site because site’s with little to no repute as well as spam sites can hurt your SEO efforts pretty badly. Moreover, don’t go for unethical ways of getting links like link farming, buying links and so on because eventually search engines would catch up and it won’t do any good then.
Social Media has a lot of Power
With over 1.6 billion monthly active users on Facebook alone and millions of monthly active users on other social networks like Twitter, Google Plus, LinkedIn, Pinterest and so on – we cannot deny the power social media holds nowadays. It’s a great way to spread the word about site’s products, services, etc. and gain international attention in quite a short span of time. Therefore, try to make an effective Social Media Marketing (SMM) strategy in order to have a successful online business. Moreover, the shares, likes, re-tweets, +1’s, pins, etc. are seen positively by Google and help you greatly to improve your site’s page rank.
Quality content for the users
As you settle down to write articles for your online business, it is natural that you think of ways to attract search engines. In fact, you need to do so if you want to succeed. However, the most important factor you have to consider is the needs of the audience. With only search engines on mind, you may not be able to produce consistent results, as the crowd that visits your site, thanks to your search engine oriented writing, will find that you have nothing important to offer. This eventually will result in the search engines ignoring you. Hence, your topmost concern would be to write viewer-centric quality content articles.
These four are the major things that have some further aspects to work on in order to improve your page rank in search engines. However, it is important to do them properly in order to get positive results, shortcuts and black-hat (forbidden) techniques will not get you so far.