Unity In Diversity: IM Joins Extra•Ordinary’s Harmonic Beats 2024

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Unity In Diversity: IM Joins Extra•Ordinary's Harmonic Beats 2024

Unity In Diversity: IM Joins Extra•Ordinary’s Harmonic Beats 2024

Unity In Diversity: IM Joins Extra•Ordinary's Harmonic Beats 2024

In a celebration of unity and talent, Impossible Marketing (IM) is grateful for the invitation to the Extra•Ordinary People Celebration, Harmonic Beats 2024 – an inspiring event held on 3 July 2024 at the University Cultural Centre Ho Bee Auditorium, National University of Singapore. Having previously joined an Extra•Ordinary Celebration with gratitude last November, representing Impossible Marketing this time were Lynn and Joanne, who were thrilled to attend this momentous occasion.

Impossible Marketing (IM) is grateful for the invitation to the Extra•Ordinary People Celebration, Harmonic Beats 2024

The Harmonic Beats 2024 concert

The Harmonic Beats 2024 concert

The highlight of the evening was the Harmonic Beats 2024 concert, a vibrant showcase of sound and colour. This annual extravaganza is Singapore’s largest inclusive concert, bringing together hundreds of performers from both special education and mainstream schools. The concert aims to break down barriers and create a sense of unity among diverse communities by highlighting the talents and abilities of all participants.

Held at the University Cultural Centre Ho Bee Auditorium at the National University of Singapore, the concert was a grand display of musical and dance performances. The audience was treated to a symphony of talents, as students collaborated to deliver a brilliant and spectacular show. The atmosphere was electric, with every performance met with enthusiastic applause and cheers.

The evening was graced by the presence of Mr Masagos Zulkifli, Minister for Social and Family Development, who served as the guest of honour.

The evening was graced by the presence of Mr Masagos Zulkifli, Minister for Social and Family Development, who served as the guest of honour.

An Extra•Ordinary Celebration

“An Extra•Ordinary Celebration” by Extra•Ordinary People is an event that truly lives up to its name. The 2024 edition of this annual celebration was a resounding success, showcasing the incredible talents of individuals from diverse backgrounds. The concert, Harmonic Beats 2024, was a testament to the power of music and dance in bringing people together.

The event was a grand spectacle of unity and inclusivity; the performances were not just entertaining but also deeply moving, highlighting the potential and capabilities of every individual, regardless of their abilities.

An Extra•Ordinary Celebration

Among the standout performances was “This Is Me,” jointly presented by Medley Music Academy and Extra•Ordinary Music Company. This segment seamlessly blended digital music with live vocals, creating a harmonious ensemble where all participants contributed to the music creation process.

Lighthouse School and Marymount Convent School, who performed energetic renditions of One Direction’s

Another memorable act featured students from Lighthouse School and Marymount Convent School, who performed energetic renditions of One Direction’s “What Makes You Beautiful” and Disney’s “Under the Sea.” This collaboration marked their first joint performance, delighting the audience with spirited music and dance routines.

The duo of Mashruddin Saharuddin and Sumansi Sunar

The duo of Mashruddin Saharuddin and Sumansi Sunar captivated the audience with their rendition of “Nothing’s Gonna Change My Love For You.” Mashruddin, likened to Singapore’s Stevie Wonder, and Sumansi, renowned as the Singing Nurse from Talentime ‘78, delivered a heartfelt performance that resonated with the evening’s charm and elegance.

The grand finale, "Rasa Sayang," presented by Our Celebration Party

The grand finale, “Rasa Sayang,” presented by Our Celebration Party!, brought everyone together in a joyous celebration of community. Participants and audience members alike joined in singing and dancing to the beloved folk song, accompanied by upcycled percussive instruments crafted by students and volunteers. It was a fitting conclusion to an evening dedicated to embracing diversity and fostering unity through music and shared experiences.

The role of companies in supporting inclusivity

As we reflect on the success of the Extra•Ordinary People Celebration, it is important for companies to recognise their role in supporting inclusivity and diversity. Engaging in corporate social responsibility (CSR) initiatives that promote these values can lead to a more equitable and compassionate society. Companies can contribute in various ways, such as sponsoring events, providing resources, or volunteering their time and expertise.

The importance of CSR in today’s world

The Extra•Ordinary People Celebration serves as a reminder to companies about the importance of doing good as part of their CSR efforts. Corporate social responsibility is more than just a buzzword. In fact, it is a crucial aspect of modern business practices. By engaging in CSR activities, companies can make a positive impact on society while also enhancing their brand reputation.

For Impossible Marketing, a leading digital marketing agency in Singapore, participating in events like these is an opportunity to give back to the community and support important causes. CSR initiatives not only benefit the recipients but also foster a sense of purpose and fulfilment among employees.

Conclusion

The Extra•Ordinary People Celebration was an unforgettable evening that left a lasting impression on all who attended

The Extra•Ordinary People Celebration was an unforgettable evening that left a lasting impression on all who attended. The event not only showcased the incredible talents of the performers but also reinforced the importance of inclusivity and community support. As we move forward, let us remember the impact that CSR initiatives can have and strive to do more good in our communities.

Extra•Ordinary People is a non-profit organisation dedicated to empowering individuals with special needs through community support and educational programmes. Their mission is to promote inclusivity and create opportunities for these individuals to thrive. By organising events, workshops, and programmes, they strive to foster a society where everyone is valued and included, regardless of their abilities.

Impossible Marketing extends our heartfelt thanks to Extra•Ordinary People for the invitation and looks forward to supporting their future endeavours. Together, we can create a society where everyone is valued and included, celebrating the extraordinary in all of us!

To learn more about IM’s commitment to corporate social responsibility, please visit our CSR page.

Nadiah Nizom

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Nadiah Nizom

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Nadiah is a versatile writer with over two years of experience, specialising in developing SEO-optimised content across various industries. With a knack for crafting content that aligns with brand identity, her focus lies in driving traffic and bolstering search engine rankings. Nadiah's expertise spans SEO content marketing, press release copywriting, and lifestyle journalism.

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