• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Digital & Online Marketing Agency in Singapore

Internet Marketing by Impossible Marketing

  • Home
  • About Us
  • Services
    • SEO Services
    • SEM (PPC)
    • Social Media Marketing
    • Social Media Management
    • Video Marketing
    • Influencer Marketing
    • Email Marketing
    • Google Display Network (Remarketing)
    • Web Application Development
    • Training Room Rental
  • Courses
    • SEO Marketing (SkillsFuture)
    • Google Ads (SkillsFuture)
    • Google Analytics (SkillsFuture)
    • Facebook Marketing (SkillsFuture)
    • WordPress Web Design (SkillsFuture)
    • E-commerce Business (SkillsFuture)
    • SEO Course (Advanced)
  • Free Workshops
    • Singtel Shoptiq E-commerce Course
    • Google Digital Marketing Event
    • SEO Certification Course
    • Internet Marketing Course
    • Online Business Course
    • Impossible Network (Private Event)
  • Why Us
    • Our Results
    • Our Clients
    • Student Testimonials
  • Others
    • SkillsFuture Credit Eligible Courses FAQ
    • Impossible Foundation
    • Impossible E-Store
    • Investor Relations
    • Forum (Discontinued)
  • Careers
  • CSR
  • Blog
  • Contact Us
  • Show Search
Hide Search
You are here: Home / Search Engine Optimization (SEO) / 4 critical technical SEO elements that every webmaster must address

4 critical technical SEO elements that every webmaster must address

October 25, 2017 By Team Impossible

One of the most popular online marketing strategies is known as Search Engine Optimization (SEO). While there are many aspects of SEO, one of the main components is technical SEO. In this post, we bring you 4 critical technical SEO elements that every webmaster must address.

AMP (accelerated mobile pages)

Accelerated Mobile Pages (AMP) were among the most debated components of digital marketing. The AMPs were created by Google to assist in making mobile pages faster. AMPs are stripped off components that are unnecessary for the handheld devices. Initially, AMPs were thought to be only important for news site because they carried content to viewers. However, they have become essential for all websites after Google divided its search index with a bias to mobile index. With appropriate AMPs, you improve the page loading speed, enhance user engagement, and guarantee a more user-friendly interface to clients. All of these work towards enhancing your website’s ranking.

Structured data (Schema markup)

Structured data (schema markup) are codes that make it easier for search engines to understand the content and improve visibility. To put it in a different way, schema markup helps search engines understand the context of the pages to deliver better answers and Enhance UX to clients.

Though structured data is not one of the main ranking components by Google, implementing it raises a site’s organic visibility. Since it raises the website’s visibility and enhances CTR, the site will be on its path to better ranking.

Secured certificate (HTTPS)

After introducing the secured certificates in 2014, Google indicated that it would use them as important ranking factors. However, even after emphasis from Google, a lot of sites still lack the secure certificates (HTTPS). HTTPS works by including a new layer of security (SSL) when transferring data. In 2016, Google added a bar to sites that run on HTTP to remind owners of the preference for certified and trusted sites. If you are still operating on the old HTTP, you are exposed to numerous security threats and ranking on SERPs could be greatly compromised.

Redirects

The redirects are very useful when pages have been moved, transferred or temporarily unavailable. Though the process is relatively simple, a lot of sites still operate without redirects even when various pages have been moved. The most important redirects include;

  • 302 temporary redirects: These are redirects that used when one is planning to move pages temporarily. You should never mistake the 300 redirects with 301 redirects that can get the old pages indexed while the new ones are disregarded.
  • 301 temporary redirects: These redirects are applied when a webmaster does not want clients to keep refreshing the pages. This is very useful especially if clients are submitting useful details such as personal info and credit card numbers.
  • 404-errors: If a page cannot be reached, the problem might be as a result of deleted pages, moved pages, or misspelling. The problem is addressed by redirecting clients to the right pages. You could opt to redirect them to the homepage or other sections with related info.

To succeed in technical SEO, the webmaster has to be involved at all levels. Remember that every component of technical SEO requires significant computing knowledge and practice. Alternatively, you can engage an SEO consultant in your area to assist you to improve the technical SEO of your website.

Share the knowledge!

Filed Under: Search Engine Optimization (SEO) Tagged With: accelerated mobile pages, digital marketing, https, online marketing, secured website, seo, structured data, technical seo

JUST 1 STEP AWAY. . . . .

You are just 1 step away from Getting Targeted Traffic & Quality Leads to your website.

Contact Us Today!

Call/SMS: +65 9374 0111
Email: enquiry@impossible.sg

About Impossible Marketing

Impossible Marketing (Group Of Companies) is the leading Digital Marketing Agency in Singapore. We have a team strength of about 30 people with a combined marketing experience of more than 100 years. We are often loved by the media and were featured in:

 
The Straits Times
The Sunday Times
Yahoo News
Asia One
Reuters
SG SME
Channel 8 News
e27
938 Live
 

Since our inception in 2012, we have successfully served more than 1,000 clients. Here are some of them:

 
Singtel
iShopChangi
Suntec City
NTU Centre for Continuing Education-min
Vivo Smart Phone
SooKee
Castlery
Yeos
SIM
Hungry Go Where
Cathay
Royal Caribbean Cruises (Asia) Pte Ltd
 

Primary Sidebar

Upgrade your Digital Marketing Skills today!
Click to find out more about our SkillsFuture Credit Eligible Courses.

Blog Categories:

  • Our Achievements
  • Digital Marketing Articles
  • SEO Articles
  • SEM (PPC) Articles
  • Social Media Articles
  • All Articles 

 

 

Call/SMS us: +65 9374 0111
Email us: enquiry@impossible.sg

Facebook | LinkedIn | Twitter | Youtube

Copyright © 2012-2019 Impossible Marketing (Group Of Companies). Google Partner Company Since 2014.
SSG Approved and SkillsFuture Credit Eligible.

Terms & Conditions and Privacy Policy
Sitemap