Author: Nadiah Nizom

OpenAI Axes Atlas, But Browser-Based GEO Marches On

OpenAI Axes Atlas, But Browser-Based GEO Marches On

Barely nine months after launching Atlas with considerable fanfare, OpenAI has switched it off. That is a fast reversal even by the standards of an industry that moves quickly, and it raises a genuinely useful…
Singapore Marketing Summit Signals a Shift to AI Discovery

Singapore Marketing Summit Signals a Shift to AI Discovery

A room full of Singapore’s most senior marketers sat through a keynote this July and heard something that would have sounded like exaggeration a few years ago: the search bar is no longer where discovery…
Shopee Meets ChatGPT: A New AEO Test for SME Sellers

Shopee Meets ChatGPT: A New AEO Test for SME Sellers

Ask ChatGPT for a birthday gift idea today and it might not just suggest a product category. It might show an actual Shopee listing, ready to buy, without the shopper ever typing the word “Shopee.”…
Wearing Multiple Hats at SOE: Alan Koh Takes on Book Chairman Role for 2026

Wearing Multiple Hats at SOE: Alan Koh Takes on Book Chairman Role for 2026

Ten years after receiving his own Spirit of Enterprise (SOE) Award, Alan is taking on a new challenge with the organisation that once recognised his entrepreneurial journey. For 2026, Alan has been appointed SOE Book…