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Chinese AI Models Hit 46% Share: What It Means for AEO

Chinese AI Models Hit 46% Share: What It Means for AEO

The ground under answer engine optimisation just shifted again, and this time it’s not about a new SGE update or a Perplexity feature. It’s about which models are actually generating the answers in the first…
Prompt Recommendation: Why It's Becoming an AI SEO Asset

Prompt Recommendation: Why It’s Becoming an AI SEO Asset

For most of the last few years, a “prompt” was just a throwaway instruction — type something into ChatGPT, get an answer, move on. That’s changed. A lot of people — marketers, content writers, business…
Police Report Against Jen Koh

We’ve Filed a Police Report Over “Jen Koh” Google Review

Over the past 15 years, Impossible Marketing has served more than 2,000 businesses and earned over 700 positive reviews. This is the first time we have received a negative review relating to our SEO services.…
Google Interactions API GA — A Wake-Up Call for GEO

Google Interactions API GA — A Wake-Up Call for GEO

On June 22, Google quietly flipped a switch that GEO practitioners should be paying close attention to. The Interactions API — Google DeepMind’s unified interface for Gemini models and agents, in public beta since December 2025 —…