Category: Social Media Marketing (SMM)

YouTube Rolls Out Its Latest Shoppable Direct Response Ad Format

YouTube recently introduced a new ad format that makes the typical video ads appear more shoppable. This new format allows marketers to add on a ‘Shop Now’ section right below the ad as it is…

Drive Business Impact With Superb Content Via Social Media

Successful marketing strategies have all one thing in common: the utilisation of social media as a means to deliver high-quality content and engagement between corporations and their consumers. To understand how to best employ social…

Facebook Messenger: 5 Best Optimisation Tips for Businesses

Connecting with your customers might seem difficult at first, but with the right steps and practices, you can improve the messaging experience between your business and your customers. As more and more people begin to…

Breaking News: Facebook Launches its Exclusive News Tab

Journalism provides us with relevant and current news to keep us informed and stay up-to-date. However, when news content is lacking or not well-reported, it can deter one from receiving accurate information and thus the…