Social media marketing is just over a decade old. However, two platforms seem to have taken the largest share of the market since their inception; Facebook and Twitter. Then a question always lingers among brands and digital marketers –which is the best for marketing between the two? The best clear answer is actually no definite […]
Social Media Marketing (SMM)
Top 4 ways to increase your business visibility online
The dawn of the Internet revolutionized how businesses go about their duties. In the past, all that businesses needed to do was to find a quality product or service, find a suitable location, price the product properly, do some bit of fliers, posters or even newspaper advertising and wait for the cash to roll in. […]
The 5 ‘Cs’ of creating outstanding Facebook marketing posts
A solid social media marketing strategy not only serves to increase exposure for your business but also ensures that you engage, interact and connect with your existing and prospective customers. Take Facebook as an example. We can state unequivocally that Facebook marketing is mandatory if you want to bolster your brands, visibility and exposure. However, in […]
5 steps to consider when setting up a social media marketing campaign
Social media has reached the maturity stage when it comes to online marketing. However, despite the necessity of a strong social media presence, there is a fair bit of planning required to formulate a strong social media marketing strategy. Step 1 – Goal Setting The first step is to identify one’s business goals. Every single […]
Steps to improve your social media optimization strategy
Online visibility and exposure of a business is largely dependent on how a business interacts and engages with its customers. The emergence of social media as the ultimate platform to connect and interact with prospective and existing customers has brought about a paradigm shift in how organizations and businesses approach digital marketing. Social media is […]
5 powerful and effective digital marketing strategies
The mistake that most small business entities make is to think that digital marketing is a preserve of the big businesses. The ever dynamic business environment calls for a change in attitude and a paradigm shift to the best digital marketing practices. It is the only way in which a business irrespective of size can […]
Digital marketing tips for winning over the teenage customer
The teenage consumer market is one of the most lucrative globally. A brand that captures a portion of this market is already assured of a loyal customer base for the coming years as long as it continues producing excellent products and offering great services. In this regard, digital marketers have to identify tools through which […]
How to improve the digital marketing strategy for your business?
With the passage of time, digital marketing is emerging synonymous with traditional marketing. In fact, it is possible to see a future where digital marketing becomes more important than traditional forms of marketing. Marketing has never remained the same over the years. It has undergone massive changes. Modern businesses have to identify marketing principles that […]
Why local SMEs should never ignore social media marketing?
It is worth noting that 71 percent of online adults spend most of their time on Facebook. In the same vein, 23 percent of the same adults spend their time on Twitter. Remarkably, 26 percent spend their time on Instagram with a further 28 percent opting to be on Pinterest when online. As for LinkedIn, […]
What are the benefits of hiring an Internet marketing company?
The success of any business entity is largely hinged on its ability to successfully market its products and services to prospective and existing customers. In the past, businesses depended on conventional means of advertising such as the use of fliers, posters, radio and TV advertising, word of mouth as well as the use of newspapers. […]