As 2019 approaches an end, it is an excellent time to look back and reflect on how you can prepare for the upcoming year. There are numerous ways you can utilise to boost your SEM strategies in the new year. However, if you are unsure of where to begin from, here are 4 recommendations you can apply.
#1: Data Studio
Google’s Data Studio was first introduced by Google in 2016, and it has been improving ever since.
Today, Google Data Studio is a complimentary and unlimited tool that allows users to create personalised reports based on the preferences and likings of clients and executives. It possesses impressive features and usability improvements. You can easily update your data with a change of the date range. In addition, you do not have to worry about the fear of data entry inaccuracy because the reports on Data Studio are automated. These factors help you to save time and boost efficiency.
Data Studio is intended for users who are interested in advancing beyond Google Analytics’ data and dashboards. The data widgets available in Data Studio are well-known for their wide variation, live data, customisation alternatives, as well as engaging controls.
#2: Explore Audience Opportunities
Reach out to your potential target audience with two of Google’s new audience targeting alternatives. They are, namely, Affinity audiences and In-market seasonal event segments.
These two new features assist you in captivating people who are enthusiastic about your products.
Affinity audiences aid you in gaining awareness among people who show strong enthusiasm in your products and services. For example, if you are selling cooking equipment and in order to reach out to people who are passionate about cooking, you can pair an affinity audience such as “Cooking Enthusiast” with common cooking keywords. By including this additional audience layer, you can not only reach out to people searching for cooking equipment but also people who show a great interest in cooking.
In-market seasonal event segments
In-market audiences help you reach customers who are immensely involved in analysing and exploring various products and services. Furthermore, as the holiday season is nearing, new seasonal event components targeted for in-market audiences on search engines are ideal for reaching out to people with timely offers.
#3: Google Ads Scripts
#4: New Lead Form Extensions
New lead form extensions allow users to include a lead form to their advertisements. You can now send your call-to-action in the form of a web link as well as a direct download. New lead form extensions also let you tailor your advertisement with your personal brand image.
Advertisers also get to customise lead forms with their own title, description and various information they are keen to acquire from customers. This can include customer’s name, phone number and email address.
Each time a lead form is opened, it is counted as one click. A conversion is when the form is completed and submitted.
This type of extension is currently still in the middle of the beta testing stage. In addition, it is important to note that for this type of extension, several sensitive verticals are not permitted.
After learning about the various strategies you can apply, it is a great time to start putting in your efforts now, in preparation for the new year. With your diligence, you will definitely reap what you sow.
To learn and understand more about how you can boost your PPC strategies, you may consider consulting your trusted Digital Marketing Agency or sign up for a Digital Marketing Course in Singapore today.