• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar

Digital & Online Marketing Agency in Singapore

Internet Marketing by Impossible Marketing

  • Home
  • About Us
  • Services
    • SEO Services
    • SEM (PPC)
    • Social Media Marketing
    • Social Media Management
    • Video Marketing
    • Influencer Marketing
    • Email Marketing
    • Google Display Network (Remarketing)
    • Web Application Development
    • Training Room Rental
  • Courses
    • SEO Marketing (SkillsFuture)
    • Google Ads (SkillsFuture)
    • Google Analytics (SkillsFuture)
    • Facebook Marketing (SkillsFuture)
    • WordPress Web Design (SkillsFuture)
    • E-commerce Business (SkillsFuture)
    • SEO Course (Advanced)
  • Free Workshops
    • Google Digital Marketing Event
    • SEO Certification Course
    • Internet Marketing Course
    • Online Business Course
    • Impossible Network (Private Event)
  • Why Us
    • Our Results
    • Our Clients
    • Student Testimonials
  • Others
    • SkillsFuture Course FAQ
    • Impossible Foundation
    • Investor Relations
    • Forum (Discontinued)
  • Careers
  • CSR
  • Blog
  • Contact Us
  • Show Search
Hide Search
You are here: Home / Articles / 4 ways to maximise your online brand presence

4 ways to maximise your online brand presence

October 15, 2017 By Team Impossible

In the present day, the age brand awareness is equated to online presence. Many clients are tech-savvy and rely on your brand’s online presence to learn about new products, get useful insights, and conviction to buy a product. Because of the highly competitive nature of online marketing, your brand will only succeed if it is highly recognizable, authentic, relatable, and guarantees users of high value for money.

To create an online brand presence, the focus should be on getting clients’ attention, connecting directly, and engaging with them to know what they want. Well, the modern customer wants to be appreciated, feel valued, and be part of your brand to buy from you.

With these considerations in mind, here are additional 4 top insights that will help you optimize your brand online presence.

Maintain consistency by focusing on different online channels

Take some moment to review what your brand is all about. Then establish whether it is appropriate to use multiple channels to take its presence and message to the target audience. Today, more people rush online to check for information they require than calling specialists. For example, a company may need a place to conduct a seminar, therefore, they will browse online for information about “seminar room rental” before committing to rent the place. You need to put your brand in different channels such as websites, document sharing sites, blogs, and social networking sites.

Take your brand to several social networks

Almost everybody today is in one or several social networking channels. These channels provide people with an opportunity to connect and are, therefore, very rich fields to have your brand known. From Facebook to Twitter and LinkedIn among others, you will build a large following that will carry the brand to a larger audience. In some networks such as Twitter, you can craft messages that go viral and carry the brand to millions in just a very short moment.

More people prefer social media because they can connect with the brand directly for inquiries, suggestions, and get felt. A good marketer will leverage this engagement to make followers part of his community to sustain a good name and high conversion rates.

Run an online blog

Initially, businesses only operated blogs to disseminate some information about their products. However, blogs have moulted into the most valued source of highly valued information today. By running a blog, you become an influencer in your industry so that all other businesses and clients will be seeking to be associated with you. Remember that a good blog requires a progressive posting of highly valued content.

Optimize your website

Website optimization involves selecting the right keywords through keyword research and using them to drive traffic to your page. Write SEO optimized content and useful posts that help your website to be found on social media. Such great content will also help your page to get higher ranking in search engines so that more visitors can know about your brand and link to your page.

Conclusion

When creating an online brand, it is important to look at your mission and work from the points of strength. It is particularly critical to understand what your clients want and align your products and brand with their needs. Apart from these strategies, it is also crucial to utilize video marketing, affiliate marketing, and press release methods.

Share the knowledge!

Filed Under: Articles Tagged With: brand, branding, content, online marketing, seo

JUST 1 STEP AWAY. . . . .

You are just 1 step away from Getting Targeted Traffic & Quality Leads to your website.

Contact Us Today!

Call/SMS: +65 9374 0111
Email: enquiry@impossible.sg

About Impossible Marketing

Impossible Marketing is the leading Digital Marketing Agency in Singapore. Our team strength is 20 people and we have a combined of more than 40 years of marketing experience. We are often loved by the media and are featured in: 

 
The Straits Times
The Sunday Times
Yahoo News
Asia One
Reuters
Channel 8 News
e27
938 Live
 

Since our inception in 2012, we have successfully served more than 1,000 clients. Here are some of them: 

 
NTU Centre for Continuing Education-min
iShopChangi
Singtel
Hungry Go Where
SooKee
CPF Board – Customer Contact Centre Dept
Yeos
SIM
CIMB Bank Berhad
Royal Caribbean Cruises (Asia) Pte Ltd
Noel Gifts
Cathay
 

Primary Sidebar

Upgrade your Digital Marketing Skills today!
Click to find out more about our SkillsFuture Approved Courses.

Blog Categories:

  • Our Achievements
  • Digital Marketing Articles
  • SEO Articles
  • SEM (PPC) Articles
  • Social Media Articles
  • All Articles 

 

 

Call/SMS us: +65 9374 0111
Email us: enquiry@impossible.sg

Facebook | LinkedIn | Google+ | Twitter | Youtube

Copyright © 2013-2018 Impossible Marketing (Group Of Companies). Google Partner Company Since 2014.
A SkillsFuture & WSQ Approved Company.

Terms & Conditions and Privacy Policy
Sitemap