Link-Building Myths: Demystifying 3 Misconceptions
Updated on: 7 December 2022
You most likely have read or heard advice from link-building experts, such as “link-building should be totally natural.” or “link-building is no longer as relevant!” Unfortunately, link-building is among the most misunderstood strategy of effective digital marketing.
As such, it is difficult to justify what is considered adequate – but many brands and businesses still consider including this in their campaign strategy and may outsource the task to various digital marketing agencies in Singapore and hope that their SEO services succeed. Ensuring your link-building strategies are done right can help to catapult your brand’s SEO performance to the next level, and is one of the key factors to ranking well on SERPs.
So, to help better ensure your brand’s ability to grow – we have prepared a few link-building misinformation and myths that one should be aware of.
Myth #1: Link quality is defined by its page authority (PA) and domain authority (DA)
While third-party metrics like Trust Flow, Domain Rating, and Domain Authority are useful in a sense for SEO, such as Domain Authority by Moz, which gives an estimated measurement of a website’s ability to rank itself – it isn’t the sole or key factor in determining how good a backlink is.
They are merely a gauge of how reliable a site is compared to others and should not be used when deciding on link opportunities. DA and PA are not exactly ranking signals and do not provide a complete qualitative understanding of link-building.
Here is how we determine what a beneficial link-building is like:
- Linked domain reaps high traffic
- Linked domain has relevant resources that benefit your consumers
- Linked page benefits your consumers
- Anchor text is contextual
Hence, rather than missing link-building opportunities because the linked domain or page has low DA or PA, consider the above four factors when deciding on link opportunities. Not sure where to begin? We have put together a simple guide to increase and generate quality backlinks.
Myth #2: Internal link is not as important
An area where we realise many web admins, especially huge e-commerce domains, make mistakes in is optimising internal links. Optimising internal links is one of the fastest and most efficient methods to increase SEO ranking and catapult your brand’s visibility on SERPs.
Internal links provide an excellent opportunity to vary its anchor text to the linked page, which helps to boost ranking for a more significant number of keywords. With internal links, you are able to control where you want your links to show up on your website, providing a better user experience as well as a crawling path for Googlebot.
One of the best ways is to link similar commercial and content pages together throughout your business site, especially those pages with quality backlinks. Not only will it help to pass link equity throughout your targeted web pages, but it will also help to establish thematic authority.
Myth #3: Link-building is all about generating links
Link-building alone will not get the job done. While links are crucial for ranking well on SERPs, they are not the magic answer to achieving SEO success. You will not reap the full benefit link-building has to offer if your website has poor-quality content, lacks a user-centric experience, and is full of technical errors. Other aspects, such as optimised images and visual search features like carousels, are opportunities to increase traffic to your website.
Link-building is more than just increasing the number of links to your site. Link-building can:
- Showcase your brand’s value and authority
- Generate traffic to your website
- Boost brand awareness and visibility across the internet
At the end of the day, link-building is about fostering a beneficial relationship with linked domains for marketing opportunities rather than just generating a backlink.
The moral of the story? Link building is still as relevant as it was many years ago. The only change is that it has evolved over the years as Google changes its trajectory and focus to a more consumer-centric strategy – quality over quantity. And as with everything on the internet, SEO marketing is just as filled with facts as it is misconceptions and misinformation.
Knowing how to identify facts and following ideal SEO practices of link-building ensures optimal results. If your brand relies on SEO traffic, then ongoing link-building should be the cornerstone of your marketing campaign strategy.