Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Unlike blogs, optimizing for an e-commerce website is more difficult and requires a lot of effort. The following are common errors that e-commerce marketers make and that you should avoid at all times.
Failing to use product descriptions
This is a common error made by most clothing, gifts, and digital download e-commerce websites. Without proper descriptions, it will be very difficult to get found because people cannot search. As a result, visitors will be directed to your opponents and that means loss of traffic, ranking, and reduced sales. Always remember to make the content as unique as possible and of highest possible value to assist clients to make the right decision to buy.
Using descriptions from the manufacturer
When you add the manufacturer’s description to your e-commerce site, search engines will easily filter your page and even risk being banned. Manufacturers distribute the descriptions to very many stores that use it in the original form. Over time Google has been upgrading its system to ensure only sites with better content get ranked and those with less useful content get downgraded as fast as possible.
Failing to carry comprehensive keyword research
Keyword research helps to use keywords that people are searching more in order to get found in organic searches. If you fail to utilize the right keyword research, there is a risk of people not knowing about your product. This can be very harmful especially if you have new products on an e-commerce website. Remember to only use the keywords that are relevant so that you can enjoy higher conversion rates.
Using non-unique titles
Many big e-commerce stores have a tendency of utilizing duplicate tags in their pages. When selling multiple items, many people simply utilize the same title tags as opposed to utilizing completely unique optimized content. To avoid getting on the wrong side of search engines, it is important to double check all title tags before publishing.
Using duplicate content
When you have duplicate content and pages, search engines are going to note and will not be indexed. This becomes a big problem when a lot of content is reported as duplicate because your website can get sanctions. Read more from the Google Penguin 4.0 update.