What is Digital Marketing and where will it go from here?

Updated on: 11 July 2018

It goes without saying that the increase in internet users has affected the significance of Digital Marketing. After all, it is Inbound Marketing through internet channels. Businesses have to make use of it if they want to keep up with trends, get ahead in the game and attract the attention of customers. Singapore is a booming economy, with tons of companies competing for consumer attention. To stand out as a business, you need to jump on top of the Digital Marketing bandwagon, or you’ll get swallowed up by the crowd. Keep reading to find out more about Digital Marketing.

What is Digital Marketing

Digital Marketing is an umbrella term which engulfs a range of marketing tactics. It is a way of using technology to meet, and optimize marketing objectives and is characterised as being organised, data-driven and strategic. If you hire a Digital Marketing Agency, they will help you deliver quantifiable results by performing lead generation services through digital media. Digital Marketing has a variety of tools used including blog posts, infographics, social media posts and more. These tools can be utilised to market on the internet, in any one of the Digital Marketing categories. These categories include Search Engine Optimization (SEO), which optimizes your website’s rank on search engine pages, driving traffic to your websites. It also involves Social Media Marketing (SMM), which involves using social media to meet marketing objectives. Inbound Marketing is yet another category which is a more ‘full-funnel’ approach that uses content to attract, convert, close and delight customers.

Why should companies use Digital Marketing

The main benefit is that it gives companies quantifiable results as soon as they are achieved. Unlike traditional marketing techniques, it is possible to see how many ‘views’ and ‘likes’ you have, at a click of a button; especially if you make use of Social Media Marketing techniques. In short, it is a lot easier to measure the return on investment for your Digital Marketing’s efforts. You can do this by using an analytics software which tells you exactly how much traffic your website enjoys at any given moment, which pages were visited, the content that was downloaded, what devices were used to access said pages and where the traffic originated from. If you have an effective strategy and the right tools at your disposal, you will be able to trace your sales back to the point when your customers first connected with your business. This results in an ability to reevaluate and adjust your marketing objectives; allowing you to focus on the most beneficial marketing channels and implement an Inbound Marketing strategy.

Where will Digital Marketing go from here

Robots will take over. This is not a joke. It is expected that companies will use bots to increase their website’s traffic, more than they do already. Video Marketing and conversion optimization are also likely to have a more prominent role in Digital Marketing procedures. In the end…Digital Marketing is not so difficult after all. So, sit down, hash out a plan and start your company’s Digital Marketing journey now! Just make sure that you use all the tools at your disposal; from Social Media Marketing to Search Engine Marketing (SEM) advertising techniques!