Many people think that every page or groups of search results provided by Google are based on different kinds of algorithms. This means that every time you conduct a search for, say a particular keyword, each page generate will be based on a different search and ranking formula every single time. An example would be, if you type in a search for “Online Marketing” on Google’s search box, position 1 to 3 of the results is based on a different set of algorithms or formulas, while position 3 to 6 will be based on an entirely different method. Matt Cutts, the head of Google’s search spam team, took the time to clarify this concern.
This video highlights the following points:
- Based on the web’s organic search results, Google does not use different algorithms to generate the rankings or positions of search results. Web search results, according to Cutts do not work that way.
- Search results are still based on a single algorithm used by Google.
- Search results are ranked or based on a website’s relevancy and the reputation of the website.
In order to get higher SEO rankings, you should:
- Build your webpage as relevant to the topic as possible. Stay focus on the topic: 1 topic per page is recommended.
- Offer fresh and unique content that add values to your readers. Make sure your provide original and engaging content that is useful to your readers.
- Build up your website reputation. Use off site platforms such as social media or networking sites. Connect or link your site to your own YouTube channel or Facebook profile. This way your users will be updated with what’s happening with your company on a regular basis.
- Establish a rich and convenient user experience. This means that contents should be well written and the website should be really easy to use. Users will not go back and visit your site if they cannot navigate through each page with ease.