Content marketing strategies new SEO marketers need to implement

Updated on: 25 May 2018

Are you new to content marketing? Any SEO strategy demands the use of the right promotional components to build brand reputation, increase links, and enhance visibility. While SEO holds immense potential as a Digital Marketing method for driving traffic and conversions, a lot of businesses still lag behind in adopting and using the best practices. This might appear monumental for a new SEO marketer, but it need not be. Here are some SEO strategies that will make a new SEO marketer operate like a pro.

Start by setting the priorities right

When working on content marketing to anchor your SEO operations, simply chasing links directly can bring about a huge disappointment. You must set the priorities right. These priorities include;

•   Building the brand reputation: Every time that your brand is mentioned, you want people to associate positive things with it.

•   Increase visibility: Your content marketing can assist to build visibility in various ways. For example, when you post top-notch content, it will be shared on social media with all the traffic funnelling back to your site.

•   Growing the audience: Though it is possible to build brand visibility and reputation by posting on other platforms, this is rented space. It is vital to develop a raving audience that will follow whenever your content is published.

•   In addition to the reputation, visibility and focusing on a bigger audience, you need to be approachable. This will make your followers want to be associated more with you.

Begin by creating top-notch content

In content marketing, top quality is the bottom line that defines the far you can go. The focus at this point is establishing what the clients want and coming up with compelling content. You should consider carrying comprehensive keyword research in the niche of interest and following to establish what are the main issues facing the target audience. The content you generate should provide answers and guarantee users of high value.

Commence through guest posting

Before establishing your platform, consider guest posting. This involves creating content and posting on other platforms and websites. These sites will carry your message, link followers back to you, and strengthen the brand. Penning a quality article on a high profile platform can easily build your reputation, increase visibility, and grow raving fans. With the generated fan base, you can now start mapping how to grow to the next level.

Start building social media visibility

Today, almost all your clients are on social media. As a beginner, social media marketing can help to grow your visibility by a considerable margin. Though you should not anticipate starting making money immediately, it is a great way to achieve the priorities mentioned above.

On social media, the focus should not be acting as a broadcast forum, but a platform for answering and interacting with the target audience. Interact with the audience to understand their issues and come up with solutions that are workable and easy to implement. This will help to grow your reputation, following, and visibility. It will also be a great step in driving conversions.

To make your content marketing successful, you need to focus on metrics. It is important to follow every content or marketing campaign to understand how it is fairing. The best place to start is using free analytics such as Google Analytics that helps to assess how your efforts are fairing and what needs to be done differently. With time, you can shift to paid analytics tools that are more comprehensive.