For those companies who are managing your own online marketing Adwords campaign, we strongly recommend adding Google remarketing to your SEM. We received many positive feedbacks from our clients about Google remarketing. See the above video for more details of Google Remarketing.
However, please take note that you need to add a code to your website. This code will install a tracking cookie to the visitors’ computer. With this tracking cookie, if the visitors visit some other Google partners’ website, they will see your advertisement over and over again. This helps to create a strong branding and increase conversation rate.
See below for official Google remarketing video.