With Asia-Pacific alone having more than 2.5 billion mobile users and the total number of mobile users exceeding the population of world by 2014 according to different research firms and studies – it seems like mobile phone without any doubt is a medium of extreme importance and should not be neglected if you want to have successful business whether online or offline. But let’s see some other important reasons as why mobile friendly site is important for an effective SEO strategy.
First of all, Google itself is seeing mobile phones as a different stream of data and thus it has made some changes how the mobile search results appears and obviously there will be more to come. According to Google, those sites which are not mobile friendly will be demoted in the mobile search results. This tells us that how Google is giving importance to mobile phones and how it is becoming difficult for Google to filter best results for mobile phones’ search.
It is still ironic that a site has top rankings in our traditional search engine results page (SERP) but coming to mobile phone search it is somewhere deep down. There are many popular sites that haven’t been quite active to optimize their mobile sites, however the recent move by Google will convince the lot of them to not ignore it anymore.
Future of the Search
As the number of mobile users is growing by each day, we can clearly assess that the future of search is pretty much shifting towards the mobile phones. Obviously if you can find out about something using a device that you carry with you all the time why would you need access to a computer or a laptop to do the same job, doesn’t makes a lot of sense, right? Well, that is what’s happening. People either have such packages where they can use a certain amount of internet data from their carriers or they have access to Wi-Fi – they always prefer to use their phones first rather than sitting in front of their computer screens.
From Business’ Perspective
If someone wants to show their friends or family a product of any business, they would prefer to do that on their phone and even order from mobile phone online. But, what if your business’ product doesn’t appear in the mobile search results and the mobile site itself is hardly functioning properly? Obviously, they wouldn’t come back. You don’t want to lose customers in times when your competition is quite strong. You need a mobile friendly site and it should be an integral part of your SEO strategy.
Google itself has produced few videos and articles to let the webmasters know what sort of techniques they have to use to keep their mobile sites user friendly and obviously improve the rankings in mobile search. So, it’s clear for you to apply those techniques and do what’s required.
Hope this article helped you understand why a friendly mobile site is important for your SEO strategy as well as your business and from where to begin. Make sure you have a great mobile site.