Quick fixes in mobile website performance

Updated on: 28 October 2014

This video provides factual information on quick fixes for better performances on mobile websites. Maile Ohye from Google Developers Tech Lead on Webmasters Support Team discusses this topic on this video.

YouTube video

How does the site performance affect the profit?

According to an experiment conducted by Google, 1 second additional latency on smartphone decreases site performance and lead customers not to revisit the site. That 1 second delay also distracts the attention of the customer which will make the customer visit another site. This is not efficient for online marketing.

1 second latency affects your results.
1 second latency affects your results.

Why is mobile web slower than desktop web?

Normally a desktop will take a 0.5 second to complete a turnaround of information. However in mobile search, it sounds impossible because the client needs to connect to the mobile phone network before it reaches the server. Mobile phone networks are arranged in a way whether the data is in 3G or 4G and requires a 0.5 second to connect to a server. Once connected, the server processes the query and returns the results to the smart phone to show the page.

The following are some easy steps that anyone can implement on their technical site to fix mobile web performance issues.

  • Use Google analytics to look for poorly performing pages.
  • Check your website page speed and learn ways to make improvements.
  • Launch the window for the page speed insights to note the mobile performance.
  • Fix the simplest suggestion signaled with a “red exclamation point”. You can even expand these suggestions to know more details.

This video also highlights the easy suggestions to fix the mobile site performance and also gives upfront information to the more difficult suggestions.

  • Enable compression – This means zipping resources where there is lesser data to transfer between the web server and the client. This is a simple change in the server setting configuration file.
  • Minify resources is performed by publicly available tool to remove unnecessary bytes, spaces, indentation and line breaks.
  • Asynchronous scripts by copying and pasting new code snippets to replace older code versions. This will compact data and speeds up the process.
  • Leverage browser caching by adding the appropriate HTTP Headers to your static resources and let users save time during a revisit to your site.
  • Avoid landing page redirect in the chain by correcting the source URL and pointing the search directly to the target page because every time a page redirects, additional second is added to lengthen the page loading time.

To get better SEO rankings you should:

  • Boost your site through following the Google techniques for mobile website performance.
  • Fix issues and problems linked to your mobile site performance using recommended strategies by Google Webmasters including prevention of landing page redirect and compression ability.
  • Optimize your page through leveraging browser cache.
  • Make sure you score high for Google Page Speed test.