We are excited to share that Impossible Marketing has moved to a new and bigger office. We are now located at 14 Yan Kit Road (the whole of level 3), just behind Tanjong Pagar Plaza. Deeply inspired by Google and Facebook office, we are determined to build a similar office! Here are some of our […]
Using Facebook Live to raise engagement with audience
The pillar of online marketing today is social media. Facebook has more than 1.55 billion users and millions of people interacting on a daily basis. For Facebook marketers, this is a large pool of potential clientele to drive more traffic, conversion, and increase profit margin. However, many are the marketers who still perform sub-optimally on […]
5 benefits by utilising multichannel marketing for your business
Multichannel marketing allows you to interact with more potential clients, reach segments that were otherwise impossible with a single channel and realize higher conversions. The effort to reach that influencer or client who will follow your page on Facebook, share your post, and bring lots of new clients should never stop. Even if you are […]
An exclusive invitation to visit Facebook new office at the South Beach Tower
Differences between Traditional and Digital Marketing
If you attend a social media marketing/SEO conference and mention traditional advertising terms people might look at you with blank stares. Not because you do not understand whatever you are saying but the current generation of advertising professionals subscribe to a different form of marketing. Traditional advertising has a long history and has developed into […]
4 tips to improve your web design process
Designing company websites can be a tricky exercise. If done poorly, it may affect it’s online marketing campaign. However, with the following clever tips and tricks, the process will likely be a little smoother. Do not overdesign your website One of the most unattractive web design trends is a website that has been overdesigned. One […]
4 mistakes businesses need to avoid on Instagram
Instagram demographics could be partially blamed for the reason marketers are hesitantly mounting lackluster Instagram marketing strategies. Or it could be most marketers don’t understand the marketing dynamics involved in hacking this 5-year-old site. Instagram appeals to the younger generation – millennials and the young at heart. Mark Zuckerberg bought a 13 employee startup for […]
4 Difference between Facebook Marketing and Twitter Marketing
Social media marketing is just over a decade old. However, two platforms seem to have taken the largest share of the market since their inception; Facebook and Twitter. Then a question always lingers among brands and digital marketers –which is the best for marketing between the two? The best clear answer is actually no definite […]
The 5 ‘Cs’ of creating outstanding Facebook marketing posts
A solid social media marketing strategy not only serves to increase exposure for your business but also ensures that you engage, interact and connect with your existing and prospective customers. Take Facebook as an example. We can state unequivocally that Facebook marketing is mandatory if you want to bolster your brands, visibility and exposure. However, in […]
Digital marketing tips for winning over the teenage customer
The teenage consumer market is one of the most lucrative globally. A brand that captures a portion of this market is already assured of a loyal customer base for the coming years as long as it continues producing excellent products and offering great services. In this regard, digital marketers have to identify tools through which […]