If you attend a social media marketing/SEO conference and mention traditional advertising terms people might look at you with blank stares. Not because you do not understand whatever you are saying but the current generation of advertising professionals subscribe to a different form of marketing. Traditional advertising has a long history and has developed into […]
4 tips to improve your web design process
Designing company websites can be a tricky exercise. If done poorly, it may affect it’s online marketing campaign. However, with the following clever tips and tricks, the process will likely be a little smoother. Do not overdesign your website One of the most unattractive web design trends is a website that has been overdesigned. One […]
4 mistakes businesses need to avoid on Instagram
Instagram demographics could be partially blamed for the reason marketers are hesitantly mounting lackluster Instagram marketing strategies. Or it could be most marketers don’t understand the marketing dynamics involved in hacking this 5-year-old site. Instagram appeals to the younger generation – millennials and the young at heart. Mark Zuckerberg bought a 13 employee startup for […]
4 Difference between Facebook Marketing and Twitter Marketing
Social media marketing is just over a decade old. However, two platforms seem to have taken the largest share of the market since their inception; Facebook and Twitter. Then a question always lingers among brands and digital marketers –which is the best for marketing between the two? The best clear answer is actually no definite […]
The 5 ‘Cs’ of creating outstanding Facebook marketing posts
A solid social media marketing strategy not only serves to increase exposure for your business but also ensures that you engage, interact and connect with your existing and prospective customers. Take Facebook as an example. We can state unequivocally that Facebook marketing is mandatory if you want to bolster your brands, visibility and exposure. However, in […]
Digital marketing tips for winning over the teenage customer
The teenage consumer market is one of the most lucrative globally. A brand that captures a portion of this market is already assured of a loyal customer base for the coming years as long as it continues producing excellent products and offering great services. In this regard, digital marketers have to identify tools through which […]
Why local SMEs should never ignore social media marketing?
It is worth noting that 71 percent of online adults spend most of their time on Facebook. In the same vein, 23 percent of the same adults spend their time on Twitter. Remarkably, 26 percent spend their time on Instagram with a further 28 percent opting to be on Pinterest when online. As for LinkedIn, […]
Free Online Tools to Promote Your Business
You will concur with me that the success of a small business is largely dependent on the marketing initiatives one undertakes online. Gone are the days when the use of fliers, posters, newspaper ads and word of mouth were an effective means of advertising. Online marketing is the Holy Grail and every entrepreneur needs to […]
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5 signs your business should invest in social media
Think about it. Would we be able to share every meme, every viral video, and every inspirational content were it not for social media? Social media has become a way of life so much so that people always wonder how it was before the dawn of social media. It’s where we get to connect with […]