4 recommended off-page SEO strategies that will strengthen your online branding

Updated on: 25 June 2017

Ask any SEO experts, he or she will tell you off-page SEO is one of the key elements to good Google rankings. Off-page SEO is the process of optimizing a brand’s offline and online footprints using relationships, content, and links that construct the best experience for Google bots. The overall impact is positive brand mention, more traffic, better ranking, and conversions.

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. In this post, we explore the five most important off-page SEO strategies that you should use to strengthen a brand.

Perfect your brand’s customer service

When a brand fails to work on good customer service, the implications can be so dire to the extent of bringing down a company. By perfecting your customer support services, all clients and potential customers can get the right information on time to avoid damaging propaganda from competitors.

Good customer care provides clients with multiple lines of communication to help clients get clarifications, make suggestions for improvement, and feel part of the brand. The target should be making raving fans to own your brand so that they can stick around even during the difficult times.

Maintain full-time social media presence

When people make queries online, they are trying to fulfil an unmet need. For example, a person might search for “training room rental in Singapore. Once he pulls out several websites, the next thing is visiting the social media profile. On social media, the potential client wants to reach the larger community that has used the respective brand’s services/ products. The client will also reach the brand management to make an inquiry and draw an early conclusion. If your social media presence is poor, the chances are that the client will easily walk away.

It is important to build a highly satisfied community on social media, create useful content, and track brand mentions. This will help you identify and connect with all potential clients to strengthen your brand. Today, everybody is on social media and a brand can leverage on social media marketing to increase sales and profitability.

Build connections with top industry influencers

Your brand will only grow and outdo others if it takes the lead in the niche. Influencers in an industry command a lot of trusts and have a huge following because people look at them to make decisions. By connecting to such influencers, you are sure that the brand will get better exposure and high-quality traffic.

Though running an affiliate marketing campaign is never cheap, it will be worth the price in the long term. You can also work on expert blog posts that will ultimately see the influencers market your brand and drive huge sales. With time, your site will be highly interconnected and also become an influencer that will make marketing very easy.

Make sure to utilize different types of content

Conventional journalists will tell you that a good article on the press without an image cannot achieve much. In the same way, you must utilize all types of contents to appeal and reach all potential clients. You must particularly work on having the right images and optimize them appropriately. Other forms of content to include are videos, podcasts, and infographics.