The better it gets the fewer the people who will note about it. This is the outstanding paradox when it comes to User Experience. With a very good design, the results are not evident via site recognition, but through happier clients, more clients, higher revenue, and better ROI for your online marketing campaigns.
Because of this, improving UX has become a crucial component of apps, marketing campaigns, and website developers. For any business that targets to get higher sales, better leads and high ROI, the best lever is a powerful UX.
What is UX?
This is the process of enhancing website visitor’s satisfaction via accessibility and usability improvements to intermingling between a product/website and visitor. This post is a comprehensive guide every digital marketer can utilize to improve UX.
Draw a proper UX strategy
From the first moment that you decide there is need to improve UX, it is important to work on a strategy that defines the key objectives. Here, you will outline the deliverables that should be evident after some time and an appropriate roadmap. For example, you can decide to get a mobile friendly website to reach mobile customers and utilize CDN (Content Data Network) to improve on a website speed. Make sure also to allocate an appropriate budget for the respective activities and define how results will be measured.
Carry comprehensive site review
This is a complete analysis of your website to establish its effectiveness. Consider looking at this from the viewpoint of technical SEO. The review identifies all the errors, duplicate pages, broken links, and page landscape to ensure that it is working well. This will make it simpler for visitors to navigate from one page to the next and get the anticipated content as fast as possible.
Do an in-depth competitor analysis
When working on user experience, you want to give visitors something better than immediate competitors. By analyzing the competitor, you can compare what they have and come up with something better. For example, if your e-commerce store competitor has better images and descriptions, consider working on what will be more appealing to clients so that they do not run away.
Audit the content of your site
When clients visit your page, most of them are seeking answers to issues that affect them. For example, a website dealing with fitness issues should have workable solutions on cutting weight and staying healthy. Therefore, you must carry comprehensive research to understand what clients want and create content that answers their questions vividly.
A/B split testing pages and titles
Many are the times that marketers are faced with the dilemma of selecting the right content, pages, Meta descriptions, and even titles to use. The best way to select the right ones is A/B split testing them so that you only use with what clients prefer.
Utilize the right Personas
Understanding the target client is the baseline of creating better UX. Using different online tools, competitor analysis, and Google Analytics, it is easy to review the behaviors of clients and create appropriate Personas to take user experience to a higher level. If you are selling clothes for pregnant moms, getting the right personas will help to personalize the experience to make visitors take longer in the page, convert, and become part of the business community.