Updated on: 27 September 2013
SEO is also known as Search Engine Optimization, a search engine algorithm that determine the position of your website ranking on Google, Yahoo and Bing.
SEO without doubt is one of the most important marketing channels for all companies in Singapore and around the world. Research has shown that many customers search online for the products/services they are interested in before making the buying decision. If your business website is not found on the 1st page of Google, Yahoo or Bing search results, you are missing out a large pool of potential customers!
So the question is how to do SEO the right way? Let’s take Impossible Marketing website as an example.
If you Google about “Impossible Marketing”, naturally you will find our website (www.impossible.sg) ranked page 1 number 1 in Google.
But wait! That is not the point. Customers who Google about “Impossible Marketing” already know who we are. We want to reach out to those customers who do not know about us.
The main point about SEO is to reach out to potential customers who are searching for the products/services we are providing than searching for our company name (because for those who are searching for our company name already know who we are and what we do). We want to reach out to a new group of potential customers who are interested in our products/services but do not know about us. And that is the whole point about SEO: to create awareness and build new leads everyday.
Since Impossible Marketing is a Singapore based Internet Marketing company, we want to rank well for internet marketing related keywords. We did our keywords research via Google keyword planner (read more at http://adwords.blogspot.sg/2013/05/introducing-keyword-planner-combining.html) and noticed that there are many people searching for “Internet Marketing Singapore”, “Internet Marketing”, “Online Marketing Singapore”, “Online Marketing”. Therefore, those are the target keywords we need to rank well so we could reach out to this group of potential customers.
And Yes! We did it!
We are ranked page 1 on the following keywords:
- Internet Marketing Singapore
- Online Marketing Singapore
- Singapore Online Marketing
- Singapore Internet Marketing
- Online Marketing
- Internet Marketing
and also many other internet marketing related keywords.
After our website is ranked on page 1, we have new leads everyday.
Talk to us today and let us guide you to do SEO the right way. If we can do it for our own website, we can do it for yours too.
Still confuse over what is SEO all about? Check out this video for more details: