Ever created a Facebook Ad? Then you will know how daunting and confusing it can be to start a brand-new ad campaign from scratch. With over 13 ad objectives to choose from, more time is…
Does your current SEM campaign spark joy? It’s no longer safe to ignore the increasing presence of AI (Artificial Intelligence) and machine learning in the digital space. AI, or machine learning, is essentially uses a…
Remember when voice search was listed to be the next big thing in 2019? Well, a recent survey has just revealed that this might not be the case. While voice search seems to bring us just…
In a recent announcement, Facebook has stated that there will be changes made to its News Feed algorithm once again – one that will see to impact a post’s reach, judging from the quality of…