This video tackles the subject matter on whether to incorporate synonyms for important terms in a site. Some users are apprehensive whether Google realises that the two terms are interchangeable. According to Matt Cutts, all things being equal, you should use both words. Google has a whole team working on identifying these synonyms such as when you use automobile for car, Google knows that the two have the same meaning. However Matt Cutts admits that not everything could be perfect hence to ensure that Google realises that you are referring to the same thing when you use a synonym, you need to include it in a paragraph that interchangeably utilise both words. You should ensure that when you mention it or include it, it should sound natural when you or someone reads it. If it sounds artificial, stilted or spammy, you should opt to leave out the word and find something that is nearly identical to the meaning of what you are really offering.
This video highlights the following points:
- Basically, Google realizes that when you use synonyms for important terms in your site, these are interchangeable. Google’s distinct team will ensure this process. Nonetheless, not all things can be perfect. Hence, to guarantee that Google knows that the words you are utilizing are indeed synonyms, you should include such words in a paragraph describing the products or services you offer. For instance, EHR (Electronic Health Record) and EMR (Electronic Medical Record) are synonyms and in order for Google to realize this you should mention it in your “About Page” ensuring that such words both means the same thing.
- When you employ synonyms, you should let someone read it aloud. If the word does not sound artificial or stilted, then you are probably on the right track. This should be actually your first guide when determining whether to use such synonym.
To increase your SEO ranking you should do the following:
- Ensure that the synonyms you are including in your site are not spammy and it should sound natural. If you are unsure about such, you better include the words in a paragraph, your “About Page” preferably.
- Make sure that you use both words in the same meaning and context throughout the paragraph so that Google will realize that you are referring to one and the same thing.