Tag: click through rate

Best practices for B2B AdWords Marketing Campaigns

For most businesses in B2B organizations in competitive markets, the most difficult marketing campaign to manage is perhaps Google AdWords (commonly known as Search Engine Marketing). The search volume is low, and yet the competition…

6 important metrics to track your email marketing campaign

Email marketing has gained a lot of popularity because of high efficiency and greater return on investment. It solves the issues of non-targeted marketing, raises brand awareness, and the messages are easily shareable. As you…