Tag: adwords

Best practices for B2B AdWords Marketing Campaigns

For most businesses in B2B organizations in competitive markets, the most difficult marketing campaign to manage is perhaps Google AdWords (commonly known as Search Engine Marketing). The search volume is low, and yet the competition…

Top Trends That Will Transform the Future of Online Advertising

Google AdWords has undergone massive changes in the recent years. Online marketers have felt the impact of these changes. The changes have not affected AdWords alone but cover the entire breadth and width of the online…