Tag: Google Ads

Google Rolls Out An Update For Advanced Location Targeting

Recently, a change has taken place in the options made available for location targeting in Google Ads. Initially spotted in display campaigns, this change has gone on to be applied even to search and shopping…

An Updated 4-Step Guide to Google Adwords Smart Bidding

Google Adwords Smart Bidding is a tool that hosts a myriad of benefits for businesses who are able to utilise it to its full potential. If you are one of the many who have yet…

Essential tips on planning a Google Ads PPC campaign

Google is known to be continuously introducing new algorithmic updates that affect advertisers who use the search engine for PPC. It is determined that Google is veering towards a more automated campaign, which essentially means…