Tag: Google Ads

Benefits of Google Ads Message Extensions For Your Business

Google Ads Message Extensions were first introduced in October 2016 by Google, after several months of testing. Allowing users to send text messages directly to businesses from their advertisements on Google – the message extension consists…

Behold The Future Of PPC: 5 Trends To Look Out For In 2020

Google Ads is no longer the same as it used to be when it first started back in 2000. Over the years, there have been countless changes made, from automated functionality tools, targeting options, campaign…

A 101 Guide to Google Ads’ Keyword Selection Preferences

Are you still using old-school keyword tactics in your Google Ads campaigns? With 15% of queries on Google search being new, it isn’t always possible to know exactly what users are typing into the search…

Just In: Campaign Optimisation Scores Now On Google Ads App

Google is all about improving user experience whenever possible – and with this brand-new update, they are hoping to make it easier for executing a Google Ads campaign. Previously, users had access to optimisation scores that…